Are you looking for a new way to market your business? Lots of businesses have reported success in using social media as a marketing tool. Follow these tips to build a successful marketing campaign.
If you host a blog, consider placing a Twitter button either at the top or at the bottom of your blog post. This makes it easier for readers to share your content on Twitter. It increases the amount of potential people you can connect with.
Offer special opportunities and discounts to those who follow you on social media. Add in something that no one else is offering to get people to want to like your page. For instance, running a prize drawing for your followers will always generate positive responses. If not, offer an exclusive price reduction or coupon savings just for followers to enjoy. Another thing to try is to make announcements about your business directly on your social sites. Make them exclusive to social followers.
Don’t just try to sell product on your social media feeds. Fill them with interesting and informative content related to your niche, such as stories, articles and links. You can get people engaged by running contests, ask questions or post new pictures. Converse and have a dialogue with your subscribers and followers. Get your followers to identify with the product rather than just see the marketing message. If you can help your customers to associate the brand with their own personal identity, you’re set.
You may want to either write a blog for someone else’s site or let someone else write a guest blog on yours. This helps to generate traffic, and it creates a sense of belonging for your visitors. If you are serving as a guest blogger elsewhere, be certain that you get backlinks in return. Likewise, allow your guest blogger to do the same. This relationship is mutually beneficial, so as long as you’re allowing a link, they should have no trouble also allowing a link.
You must respond to reviews as quickly and professionally as you are able. This strategy can turn a failed campaign into an incredibly successful one; unfortunately, if you don’t employ it, your otherwise perfect campaign may flop. You must respond when you get a negative comment or review. If you don’t, your reputation WILL be harmed. You can actually use them to your advantage if you address the concerns promptly, and alleviate doubts in a thorough way.
You should find different ways to interact with customers on a personal, as well as professional, level. Comment on blog posts, reply to Facebook statuses and answer questions posted to your wall. Do not interfere in a personal discussion; you should contact someone only if they are talking about an issue related to your products or industry.
Make sure you respond to any question or comment left on your social media page. Visit these sites twice each day to check your inbox and notifications. Set up an email alert to let you know about notifications as they come in. When you write responses to comments, keep in mind that they are publicly viewable by everyone.
Mention popular Twitter users by adding their username after the tag @. They will be notified that you posted something about them and will be more likely to ‘retweet’ your post or write a new tweet to answer you or comment.
Social Media Marketing
By now, it should be evident that you can benefit from social media marketing. Apply the tips you just read and do your best to develop a successful social media marketing campaign. A cheap, yet powerful tool for your business is social media marketing. So get started today and push the merits of your business through social media.
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