Assembling a plan for mobile marketing may seem mysterious at first with so many options available, and you may not be certain where to start. Read on to explore ways to use mobile technologies to your marketing advantage.
For the most technologically savvy customers, include QR codes on all printed advertisements. Anyone with a smart phone can scan this code and access your website. QR codes should appear on business cards, brochures, catalogs and posters. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. Make sure they know your message and can absorb it, as quickly as possible!
Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. Having a set of rules you abide to will help you avoid making any dishonest decisions.
A successful standalone mobile platform must have a home base. Make people arrive at the home base and keep in touch with them once they do. Your business shouldn’t be based solely on a mobile platform.
Mobile marketing is perhaps the most fickle of all the types of marketing as this customer base will change rapidly dependent on outside influences. You will have to stay on top of all new technology if you are going to stay competitive.
Mobile marketing is a great way to make you more profitable. More and more people every day use mobile phones for social networking and to download applications. Both of these places are fantastic marketing locations. It is important to focus your marketing where your customers are.
For maximum impact, you should encourage your ads to go viral. They will probably tell a friend or two, which will greatly increase the effect of your mobile marketing campaign.
You need to remember that not everyone is aware of what the various abbreviations mean. If a person can’t understand your ad, you might lose a customer.
Mobile marketing can attract a lot of customers, but you need to make it work on multiple platforms. If not, you risk losing customers due to technical problems.
Location is the key to effective mobile marketing. Much different to other marketing types, mobile marketing allows you to key in on your exact location. With mobile marketing there are location-based options available that is not currently available with any other type of marketing. You should look for effective ways to implement these features in your mobile marketing campaign.
Make sure the maps you use on your website will also work with mobile devices. It is becoming more common for people to use their mobiles to find directions. Look into the best ways to allow for easy access to you. Try to format maps so that they appear correctly on a wide variety of mobile devices. Include a link that allows the customer to find your location through Google Maps.
Ensuring your emails are easily viewed on mobile devices is essential to ensure the effectiveness of what you email. Allow them to click on phone numbers (instead of links), and make sure your pages look great on the mobile devices for any links you do include. It’s becoming more popular for people to check email on a phone, so the emails you send need to take this into account.
There are very simple fundamentals behind any mobile marketing technique. They are different in terms of function and execution. Do some research and use your common sense in choosing the most ideal approaches for your business, your budget and yourself.
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