One new and exciting way to market your business and attract new customers is through social media. Since social media is quite new, you have a great chance for making your name be recognized, but you have to act now. Here are some smart ways to take social media and use it for your benefit before your competitors do.
Include on the upper right hand portion of your Facebook page a “like box.” People will find it easier to like your page and give you more of a fan base. By placing this on your blog it lets your consumers “like” you without even needing to go to your page. This simplifies the process and gives more people exposure to your business.
Set up your site so customers can easily share material they find on there. The ideal way to glean followers is by placing widgets onto your site. The right widgets will give users the freedom to re-post your content, vote on polls or enter different contests you’re holding. It’s a win-win for everyone.
Add comment, rating and other abilities to your site. When you add these popular functions, you empower your users to help choose your content and direct your efforts. They will appreciate the opportunity to participate actively.
Until you can develop your own unique voice in the social media networking world, try following the ideas of others. Find out how your competition uses social media for their marketing purposes, and get ideas from them until you have an idea of what will work best for your customers and your business. Discover their social profiles. Analyze what they post, as well as the specials that they run.
If you want a large number of subscribers to your social media, don’t just promote your products all the time. Put up links, stories and content from sources outside your company, but provided the material is related to your business or sector. Spark conversation with questions, run contests and giveaways and post photos. Engage your followers. Recognize the value of engaging with a product rather than placing it as an advertisement. As much as possible, lead your clientele to link your brand to their identity. Have them envision choosing your product or service as a lifestyle choice, rather than a budgetary choice.
A store-front that is user-friendly can be made using social media marketing. As a supplement to your standalone site, make a Facebook store to which users can navigate from each post you make. This makes it easy for avid Facebook users to find your site as they navigate Facebook, and and enable them to buy your product on the spot. With a Facebook-oriented storefront, you do not have to worry about pulling users to your primary site, and they can stay where they are most comfortable.
Facebook games are a great way to promote your products. It would be easy for you to create a game of your own that is related to your industry or your product. Some well-known companies have been able to leverage Facebook’s game functionality to create viral properties that attracted millions to their Facebook pages. It’s worth the cost to pay a professional design team to create the app, and market it on social media!
Did you know that you can automatically have your blog posts show up as links on your Twitter feed? You can also borrow on the popularity of other Twitter accounts by re-tweeting and commenting on their content regularly. Your readers will thank you for the great links to high quality articles, and your fellow bloggers will really appreciate the extra traffic to their site.
Remember that results are not instant when using social media marketing. Developing an excellent social media presence and strategy takes time and patience. Before launching any big campaigns, you need a sizable following first. Also, it’s wise to make your social media page known via other marketing methods.
Establish the best rate for you to update your social media pages. Update your content more often when you launch a new product or service. On the other hand, if you struggle to find content to post, perhaps you should think about updating your status less often.
Social media marketing is similar to traditional methods, but the fact that few companies are actively involved in it, can give you the edge. Do not lag behind your competition, use these suggestions and you will do very well to improve your business profits.
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