Category Archives: Google My Business g+1

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Learn what a social signal is by Dean Schlenker

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What you need to know about Social Signalsdean schlenker and cyber controller talk about social_signals

You may already understand by now how important social signals are for any ad or marketing project on the web. Social signals affirms a brand, credibility, and reliability of an individual or business online and in the search engines. However in relation to search engine optimization, it is an established fact that informative content is still vital. The inclusion of social media buttons, link building, and the use of various other promotional techniques also attract and help lure prospective clients from all fours. Recent studies disclose that these signals are proved fundamental in increasing SERP’s in Google as well as help broaden one’s customer’s base. No wonder why increasingly more individuals are joining the bandwagon to enjoy its maximum

To take advantage of social signal, you have to comprehend and know how all of it works ahead of time. Social signals are considered to be an affirmation intended for the search engines. It can be through Facebook likes, Twitter tweets, or Google +1s for starters. Search
engines look upon sites with favor especially if they have strong social signal, it helps them offer pertinent material to their many users
online. You may like a page online and search engines will index it and improve the rankings as well as visibility of that web page or site.
Because of this, each and every like or tweet you get will play a crucial part in the rankings and exposure of your site. As your
suggestions expand, the same is true with your on-line appeal and exposure. These signals help produce a strong and reliable
on-line reputation for your website, products or other services.

Social signals are all over. No matter which site or blog you log into, chances are that you will see a number of Facebook logos and links in it. Many websites are also filled with Twitter logos, links, Google ads and other many social media sharing or book marking portals. When you like or even suggest a website, search engines will quickly pick it up for you. In fact, just a very simple like or even positive post is enough for search algorithms to identify a worth of a website. Similarly, if a person compliments your site by means of social media links, then your website will rank high in search engines as it deemed to be popular chances. This is simply the primary reason why many social patterns and even signals are very important for any brand-new or existing on-line venue.

dean schlenker and cyber controller talk about social_signalsLook social signals are the new brand-new. In fact, they are slated to take over back-links within a year. In fact, Google +1 is a significant player in securing user suggestions across the globe. With their +1 format, Google will extract a high volume of user referrals and social media shares. This can be from Facebook, Twitter, and specifically As a result, many sites and companies are striving to establish a strong online presence on Google. While conventional marketing techniques are necessary, they just do not provide expedited outcomes like on-line marketing sites and social network platforms.

Social Signals is a full time job for any small business and I am sure you are not thinking out of the box on this.  Think about this then think about how this work in the opposites  way. Once you understand that you then know what needs to be done. Then you need to go to step two and that is making Google find each one of the signals…  Talk to others read what you can about this, then call us to understand what it truly means and how to setup the best campaign to get all you can out of the social signals.

Push Google to find all your web sites pages with this service.(click here to read more)


I wish you all the best in your efforts to rank on the 1st page… Just remember Cyber Controller does this work for a living!

The 2nd part of this blog is:How To Grow Your Website Through Backlink Syndication


Dean Schlenker


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How To Grow Your Website Through Backlink Syndication

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How To Grow Your Website Through Backlink Syndication

seo 911 phoenix local marketing Team

A backlink is usually a link used to connect one website to another website. Basically, backlinks are essential in increasing website traffic significantly especially through Search Engine Optimization. However, in order for a backlink to get more traffic, content syndication should be emphasized. In such a process, third parties are allowed to publish linking website content such as videos, blogs or images in form of snippets, click-links, thumbnails and even full content. Hence, the concept of content backlink syndication is to allow reputable websites to market your content and get it to the first pages of search engines.

In most cases, syndication websites have a high number of readers than blog or affiliate websites. In regards to that fact, the trick of backlink syndication is to submit the best content which will most likely attract attention to your website. However, it is important to maintain exclusive full content or other benefits to ensure connected readers subscribe to your website.

social signals media marketingContent syndication backlinks can be key platform for upcoming bloggers or business websites that are seeking a large audience to get noticed. Ideally, your website should be the primary source of content which means the owner reserves the copyright. It is crucial to note that any resembling content that is not syndicated into a URL connecting to the original website without prior permission or credit is regarded as plagiarism. Fortunately, search engines are capable of revealing duplicated content and penalizing the parties responsible. Website owners should also be careful to avoid syndicate sites that use the provided content without acknowledging the original author. Therefore, it is recommended to seek trusted syndication sites.

Although some syndication sites outrank the blog or website where the original content is published, sometimes it can be a technical glitch. In such a case, the original author should control the content before syndication. The ploy is to share the original website URL through social media platforms and increase the page views and shares before seeking syndication sites. Website managers should avoid using syndication websites immediately after launching a website but instead, the original content should be given sufficient time to be properly established on search engines. However, if you notice that a syndication site is purposely outranking your original content, the best step is to notify the relevant search engine such as Google through the scrapper form.

In order to get optimum traffic through content backlink syndication, it is important to consider the topic of the content. For instance, a business website that deals with selling cars can gain lots of backlink traffic through a car review blog. Other recommended websites are those that publish thousands of articles, images and videos in all niche categories to supply the reader’s demand. Co-authored content can also be a way to gain an entire new audience and get more channels for content syndication.

cyber controller content-syndication and what it meansMost reputable websites that have many worldwide readers usually charge per every clicked backlinks. That doesn’t mean that you always have to pay to get traffic since there are some syndication sites that offer free services. Social media platforms are also significant in advertising backlinks especially those accounts that have thousands or millions of fans.

I hope this post is helpful for those of you that have to do the work yourself or just wanting to better understand this one concept of getting social signal. Please watch out for Internet marketing services that want to dump your content in to some kind of program, You want to make sure your push of content is done in a controlled manner.

This is part 2 of the blog about Learn what a social signal is by Dean Schlenker if you did not get to read the first part you should.



Dean Schlenker



Push Google to find all your web sites pages with this service.(click here to read more)

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Why Website Owners Need to Back Link their Sites

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I write this article in hopes to helping you understand two things. 1. The need of back links and 2. the need to make sure Google finds each link, and indexes them. So…

Back links, also called inbound links, are links that are directed towards a website. Nowadays, there are vital to the scope of search engine cyber controller built organic backlinksoptimization. This is to the extent that they are among the main building blocks to excellent SEO. The number of back links indicates how important or popular a website is. Below is a look at why you need to back link your site.


Back links are of great importance for SEO. This is because search engines, particularly Google, give more credit to sites having a significant number of quality back links. The search engines consider such sites more relevant when compared to other sites in the results page for a search query. When a search engine calculates the relevance of a website to a keyword, it puts into consideration the number of high quality inbound links to that website. Therefore, a site owner should not be satisfied with just getting inbound links; what matters is the quality of the inbound links.


In order to determine the quality of a certain link, a search engine will consider the content of the websites. When inbound links to a website come from other websites whose content is related to that particular site, the links are perceived as more relevant to the site. In case the inbound links are found on websites containing unrelated content, then they will be considered as less relevant. The more relevant inbound links are, the better their quality.


Search engines would want sites to have a level playing field. This makes them look for natural links that have been gradually built over time. It may be quite easy to try to achieve higher rankings by manipulating links on a webpage. However, it is much more difficult to influence search engines using external back links from other sites. This explains why the back links factor is so highly placed into the algorithm of a search engine.


Of late, the criteria used by search engines to examine quality inbound links is much tougher. This is in part due to unscrupulous website we help with your backlinks to get google to see your siteowners who try to achieve inbound links by sneaky and deceptive techniques. Such techniques include use of hidden links or pages that are automatically generated with the sole aim of providing inbound links to sites. Such pages are known as link farms. Not only do search engines disregard them, but also linking to link farms can make a website to be banned entirely.


Another reason why a website owner needs to back link his or her site is to entice visitors to visit the site. It is not possible for someone to design a website and then expect visitors to find it without pointing the way. A site owner will probably have to popularize their site.


Building high quality back links is of great importance for search engine optimization. Due to this importance, they should be very high on a site owner’s priority list in his or her SEO efforts. The above facts underline why site owners need high quality inbound links to their sites.

If you under stand the need for getting your back links indexed then you have to start contacting other website owners daily to get going on a back linking campaign.  Then make sure you submit each one of those new back links to Google. This is one task you need to have working for you each day.

Yes we can handle getting and submitting backlinks on the behalf of your website.  Monthly Index Control Service ($48) – Quarterly Index Control Service ($120) – Annual Index Control Service ($430) The cost for index back linking control does cover getting back links for your site and then making sure Google finds them. You can read more about this at how-to-get-backlinks-internet-marketing. You also should read about a few types of back links we are going to be getting for you. Click Here


Dean Schlenker

Cyber Controller

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Dean Schlenker Internet Marketing

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5 Reasons Your Business Needs a Google Places Listing Today!


by Dean Schlenker

internet marketing
Disclaimers / Legal Information

 All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without the prior written permission of the author/publisher, except in the case of brief quotations for the purpose of writing critical articles or reviews.


Notice of Liability

The author and publisher have made every effort to ensure the accuracy of the information herein. However, the information contained in this book is presented without warranty, either express or implied.


Trademark Notice

Rather than indicating every occurrence of a trademarked name as such, this book uses the names only in an editorial fashion and to the benefit of the trademark owner with no intention of infringement of the trademark.


Copyright Information

©2011 Cyber Controller

Table of Contents


Introduction……………………………………………………………………………………           Page 4

Reason #1 …………………………..………………..…………….……………      Page 6

Reason #2 ……………………………………………….………..…………….      Page 8

Reason #3 ………………………………………………………………….……      Page 10

Reason #4 ……………………………..………………….…………………….      Page 11

Reason #5……………………………..………………….…………………….       Page 13

Conclusion……………………………………………………………….………      Page 15

About The Author…………………………………………………….…….…    Page 16



There is no arguing that Google has gone to great lengths to provide Internet users with a great web browsing experience.  But did you realize that Google also offers business owners some very powerful tools that are revolutionizing the world of business marketing, advertising, and branding?  If not, then you owe it to yourself, and your business, to learn about the exciting ways in which Google can help strengthen your business’ web presence.

One way you can use Google to better your business is to claim your listing on Google Places.  When Google first introduced Google Places, Google representatives expressed that their goal was to make Google Places pages as complete a substitute for the traditional Yellow Pages listings as possible.  Most would agree that Google has not only accomplished this goal – but has far surpassed it.

Google Places was created to be an extension of Google Maps.  Here is how it works: Every business location on Google Maps is directly linked to its own Google Places listing, and by clicking on a Google Maps location marker, you are taken directly to the Places page of the corresponding business location.  Any time someone searches Google for a local business, the appropriate Google Map displays, along with all applicable business markers, for potential customers to see.

Google Places has the potential to maximize your web presence, broaden your business horizons, help you earn new customers, and maintain the loyalty of existing customers.  Still need some convincing?


To your Success in Your Business Growth,

Dean Schlenker

Reason #1

  • The numbers don’t lie.

If you need good, solid proof that a Google Places listing is not only a good tool to have in your Internet marketing repertoire, but also a necessary ingredient to your business’ success, then you simply cannot argue with numbers.  Here are some very compelling stats that illustrate just how great (and effective!) a Google Places listing can be:

  • Google’s web ranking: #1. That’s right – Google is consistently the most visited website in the entire world-wide web.  Why wouldn’t you want to set up shop on Google?
  • Percentage of consumers who use the Internet to search for local businesses: 97 percent. Additionally, most of these consumers use the Internet as their first source, while a large majority of them use nothing other than the Internet to find business listings.
  • Percentage of customers who use their mobile devices to access the Internet: 70+ percent. All of the Google Places features are available and easily accessible for mobile users, and a large majority of mobile device users search with Google.  These are customers that you simply won’t reach if you don’t have a Google Places listing.
  • Amount of money it will cost you to list your business with Google Places = $0. Where else can you get all of the marketing power that Google Places has to offer, and reach such a broad audience, at no cost to you?  Considering this fact, how can you afford not to claim your Google Places listing?!

Reason #2

  • Your Google Places business listing is a complete resource.

Your Google Places listing displays on your very own Places page, and is what Internet users will see when they search for businesses like yours in your area and click on your link.  There is a lot of information packed into your Google Places page, making it a complete resource for potential customers, and enabling you to really sell your business in a variety of ways.  So, what makes your Google Places business listing so great, and what does it include?  Here are the components of a Google Places listing:

  • Your business information. This includes the full legal name of your business, your contact information, address (or service area, if you prefer not to display an address), website, hours of operation, product/service categories, driving directions, and other optional information.
  • Images and videos. Studies show that Internet surfers are increasingly more responsive to pictures than they are to text – and are most responsive to videos.  Google allows you to upload a number of images and videos to personalize your Places page, which strengthens your listing exponentially.  (Be sure you take advantage of all the upload space Google allows you.)
  • Deals and offers. From your Google Places listing, it is possible for you to create coupon deals to offer potential customers who visit your places page.  Simply click on the “Deals and Offers” link from your administrator interface, complete your coupon information, and then publish it to your Places page.
  • Customer Reviews. There is a space on your Google Places page designated specifically for the posting of customer reviews.  The potential benefits of this feature for your business are obvious, and far-reaching.  Continue reading to learn more about Google Places customer reviews.

Reason #3

  • Google Places customer reviews.

Google Places actually allows your customers to post their reviews of your business directly on your Places page.  As you probably already know, a positive testimony is one of the strongest ways you can market your business; therefore, the customer reviews section of your Google Places business listing can greatly increase your online business reputation.  Here are the things you need to know about Google Places customer reviews:

  • Posting a review is easy. That means you should have no problem convincing satisfied customers to post a short write-up about how great your business is.  Just instruct them to visit your places page, click on the corresponding link, and type away.
  • Negative reviews can be opportunities, too. Your Places page’s review section is not just a way for happy customers to report on their great experiences.  It is also a great way for you to prove your commitment to customer service, and negative reviews are the perfect opportunity to do just that.  Handle negative reviews diplomatically, and by offering reasonable solutions, and you can go a long way in earning customer loyalty.

Reason #4

  • SEO Optimization.

Once you have your Google Places listing completed to its optimal 100 percent score, it will automatically rank higher in Google search engine results.  Additionally, there are a number of other things you can do to optimize your Google Places business listing to reach more of your target audience, entice more Internet surfers to check out your Places page, and improve your chances of being seen by more people, more often.  You do this by employ search engine optimization (SEO) tactics that are specific to Google Places.  SEO is yet another free way to maximize your business’ web potency, and you should therefore be using it to its full advantage.  Use these methods for Google Places SEO optimization:

  • Third party business directories. There are a number of free online business directories – such as Bing, Yelp, Foursquare, and Yahoo business listings – and you should have your business listed in all of them.  These listings link back to your Google Places page, strengthening its search engine return rating.
  • Keyword-rich content. Take some time to research and choose some strong keyword phrases related to your business, and then populate your Places page content with those phrases.  (Just be sure to avoid the practice known as “keyword stuffing.”)
  • Google content policy. Google sets some very strict guidelines regarding the type and nature of your Google Places page content.  Google content policies can easily be found on the Google website, and adhering to these guidelines is absolutely necessary to maintain a good standing (and, ultimately, a good search engine ranking) with Google.
  • When you complete your Google Places business listing, you will be asked to choose categories that suit your business.  Choose these categories carefully, using the following steps: First, make a list of those categories that pertain to your business from the options Google provides; Next, research your choices using an online keyword strength research tool (like the free Google Adwords keywords tool) in order to narrow down your choices to the strongest keyword phrases available; Finally, choose only one to three categories from the remainder that best suit your business.

Reason #5

  • Google Places paid advertising.

With the introduction of Adwords Express, Google made it super-easy for businesses just like yours to target more of their target market audience using their Google Places pages.  Adwords Express was specifically designed for Google Places listing holders as a fast and simple way to set up effective, targeted Adwords ads designed to deliver more potential customers directly to your Google Places page.  Want to know more about Adwords Express and how it can work in tandem with your Google Places listing to make your business more successful?  Here are the details:

  • Creating your ads. Simply access Adwords Express from your Google Places account page.  From there, you just fill in the blanks (Google will guide you through the process), and you can literally create an ad for your business within five minutes.
  • How do Adwords Express ads work? Anytime someone searches for a local business related to yours (this may be by way of a general search using generic business category terms, more specific terms using your city name, or a combination of both), your ad will appear alongside Google search results, as well as on related partner websites.  Additionally, a distinctive blue marker will be displayed on Google Maps results to indicate your business location (and draw attention to your business listing).
  • How much do Adwords Express ads cost? The good news here is that you determine your budget.  Google will stay within your budget, and will only charge you when your ad successfully lures visitors to your page.

internet marketing


As you can see, Google Places can dramatically increase your business’ Internet reach – and that means increasing your bottom line.  There are many good reasons to claim your Google Places listing today, and not one good reason why you shouldn’t.

Take advantage of everything Google Places has to offer by enlisting the help of competent professionals like us, Web Marketing Masters.  We can be reached by phone, at (Tap Here To Call Us) 623-255-4088, or via email: Click here

About the Author

Dean Schlenker is the founder/owner/CEO of

Cyber Controller which specializes in helping

local businesses build a meaningful online presence.

He has this experience and has been doing online marketing

Since Oct 1995.

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Understanding Google Responsive Code Requirement

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The importance of Responsive Code Website Design!Responsive design platform

Google updates its search algorithm about 400-600 times. While the majority of these updates can be negligible, Google occasionally rolls out huge algorithmic updates which affect search engine results in significant ways. For marketers, knowing the dates of these updates can help to explain changes in their organic web traffics as well as rankings and eventually improve their SEO (search engine optimization). One of the most notable update that has occurred this year is the rolling out of mobile friendly update by Google. They are intended to boost the ranking of mobile friendly pages on mobile devices search results. Now, searchers can easily access high quality as well as relevant material or result, which is readable, without zooming or tapping; tap targets are well spaced, and the page avoids horizontal or unplayable content scrolling.

Mobile friendly update has the following impact on a website:

1. The update applies to all individual pages, not the whole web

2. The update affects search outcomes in all languages worldwide

3. The update affects only search results on mobile gadgets while the mobile friendly change is vital, Google still use a number of signals to rank different search results.

The design of the response code is to use very powerful signals, so even if pages, with high quality material, are not mobile friendly, they could still be ranked higher if they have great material for Responsive code.local-marketing-puzzle-internet-marketing

Important of Responsive code website design How much of an impact the mobile friendly update has is still unclear. But it is said to be more significant than that of Panda & Penguin algorithms update. Roughly, this means more than 11 percent of your website search results will be affected by this update.

Through this update, Google is placing more emphasis on mobile friendly webs because they understand that the majority of web traffic is now being generated through mobile gadgets. For instance, for Google, mobile device traffic makes almost half of the total traffic from June – November 2014, with 48% coming from mobile and the rest (52%) from desktops. For Bing, the percentage is slightly lower at around 33% against 67% of desktop.

The new mobile friendly update evaluates individual pages in your website. While some of the pages might be said not to be mobile friendly, others might benefits from this algorithm. However in Google’s world, a single page can’t be considered to be partially mobile friendly; it is either friendly or not.

Google’s mobile friendly algorithm update runs in real time across the webs. According to Google, it might take a few days or weeks to roll out the update. Therefore, if you haven’t noticed any change in your website, just keep a keen eye on your web’s mobile traffic as it will occur sooner rather than later. Sometimes the mobile friendly label might delay in showing up in search outcomes, but Google will capture any change you make to your site in real time.Cell Phone Map with location sms marketing text message marketing

Due to these benefits, you need to have a mobile friendly website. Don’t be left behind in world of internet marketing; ensure your website is mobile friendly through designing a responsive code website. If you don’t know how to do it, hire a professional like us to web site redesign your site so your business online presence is not penalized by Google.

Call us today – Tap Here To Call (623) 255-4088

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