There are a wide variety of mobile marketing strategies available so you might be wondering where the the best place to start is. Here are some tips to help you on your way to mobile marketing success.
You need a solid database. Avoid adding nothing but mobile numbers to your database. Get permission before adding anyone’s cell phone number to your list. This can be done either with a Web form or having the person text you with a given short code you gave them.
You should never send messages to your customers without a good reason. You should only message them with useful information. You do not want to fail because you send random messages. Customers want information, not funny texts that they would normally get from a lose friend.
Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. Mobile marketing copy needs to be concise and clear.
You will have to invest money to optimize your website for your mobile campaign, or to create a new website designed for mobiles. Building an effective mobile website is a specialized task, considerably different from normal web design. If the job seems like beyond your scope, consider outsourcing it to professionals.
Always keep a close eye on the competition, they could be gaining on you. If you are trying to catch them, you might learn something. You need to be discernible from the competition.
A standalone platform for mobile devices needs to have a home base. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.
Avoid sending texts early in the day or too late at night. This can be an annoyance and turn-off for many consumers, no matter how much they enjoy your product.
If you are trying to reach out to people through phone calls or even texting, remember that you are in fact reaching out to people. Be sure to follow appropriate behavior when call someone’s cell phone and make the conversation short and to the point.
Going viral is one of the best ways for your ads to be effective. They will probably tell a friend or two, which will greatly increase the effect of your mobile marketing campaign.
The most successful mobile marketers at some point started small, and over time implemented bigger and better strategies. You should too. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Take advantage of everything possible.
Use unique, dedicated short code. It may cost more, but it will reflect well on your company’s brand. You’ll also get some legal coverage.
If you make it possible and simple for your mobile marketing customers to forward or resend the message on to their friends, there is a good chance they would do it. You want to make sure that the recipient of your ad can easily forward it to others, while also including an incentive to the person who first viewed it.
People looking at your website on their mobiles will not have the same ease of access as computer users. Have a simple mobile marketing campaign that will be near perfect for those using mobile devices. This can mean having a more simple website design; however, doing this ensure both home computer users and mobile users have equal access.
Include maps on your site for your local customers that are easily seen with various mobile devices. Mobile maps make it easy for local customers to search for businesses on their phone and to locate those business easily.
Be sure you have clearly defined your goals before starting your mobile marketing campaign. In the beginning, understand what you are trying to achieve with your mobile marketing. Do you want to boost the revenue from your current customer base? Or are you just wanting to engage them for long term retention?
When sending out a mobile marketing message, include a promotional code. Customers love discounts, and they will want to visit your site to find out more.
Integrate all of your marketing strategy into one main marketing mix. Your mobile website should feature mobile-relevant material, designed to draw readers and integrated for participation with the rest of the site. People enjoy interacting and are more likely to buy products at sites that engage their senses.
Make sure to be noticed on all of the well known social networking pages. This will help people finding your business. Start by building a solid core before expanding your social media presence for your business. If nothing else, make sure you sign your business up for a Foursquare account, as well as a Facebook account.
If you think you can be successful in mobile marketing you can limit offers you give to the best ones. By doing this you make sure your customers don’t get annoyed and actually get excited when they see a new offer.
As you can see, techniques in mobile marketing are quite different, but the basics are the same. They differ based on their technology and application. The best way to choose the right one for you is to do a little research, and find one that works for your business and budget.
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