There are so many choices when it comes to building a mobile marketing strategy for your business that it’s hard to know where to begin. This article will take some of the guesswork out of the process of promoting your business in the mobile realm.
Begin your efforts with the acquisition of phone numbers for your database. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. You must get their permission prior to adding them in your database. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
Never send unnecessary messages to your customers. Ensure that your message is relevant each time you actually do message them. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. You are not your customers’ friend. When you contact them, they want to know about your products.
To reach the truly tech-savvy consumers, use QR codes in your printed ads. Anyone who has a smart phone can use the QR code to access your site or coupons. Your brochures, business cards and catalogs should all have QR codes printed on them. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.
Spending money to create a successful mobile website is worth the investment, because it will optimize your site for a variety of mobile devices. Developing an appealing and effective mobile site may be a major challenge. If possible, this job should be handed over to qualified, experienced professionals.
Get some of your friends to help test your emails, site, ads, and other aspects of your campaign. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. This will make it easier to stay focused.
You need to have a home base if you are developing a mobile platform that will stand alone. You should want people to visit your webpage or keep them coming back to it. Do not rely on the mobile campaign alone; develop and design your home base for your customers.
A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. If you want to remain competitive, you must make sure you are offering the most current in terms of technology.
Wait until the results are in on your first mobile marketing campaign before you cook up a second one. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. When you get the first one on the right track, you will be ready to start your next venture.
Many business owners don’t realize how easy it is to create apps. Making your own customized app for your customers is a breeze. When you offer special apps to your customers you can actually bring your mobile marketing experience to a whole new level. There are a ton of things you can put in your app.
Initiate a feedback mechanism on your ads, so your mobile marketing customers can indicate their level of satisfaction with your services. Even if the feedback is negative, it can be used to enhance your mobile marketing tactics.
Mobile marketing is a great way to attract more customers, but make sure that your mobile marketing campaign works cross platforms. Unless it works well with all of the most common devices on the market, you will risk losing out on thousands of prospective customers.
Keep in mind that the people who use mobile equipment to look at your site will navigate with some difficultly. Have a simple mobile marketing campaign that will be near perfect for those using mobile devices. This can mean having a more simple website design; however, doing this ensure both home computer users and mobile users have equal access.
Split test the mobile capabilities your site. Testing is important in the mobile world, just as it is in any other environment. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. You can use this information to select the best landing page.
Now you can see how, even with a multitude of mobile marketing methods, they all share some fundamental features. Usually the only differences are in the level of technology involved and how that technology is utilized. Do some research to help choose the techniques which work best for you and your business.
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