In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Focus first on building a customer base and securing their numbers for your database. Do not just add random cell phone numbers when you are constructing a mobile marketing database. It is important to get permission before you begin. This can be done either with a Web form or having the person text you with a given short code you gave them.
Do not send pointless messages to your customers. It is important that you have something topical and relevant to impart to your customers when you are taking up their time. Many campaigns have failed because they inundated their customer base with too many meaningless messages. You are not your customers’ friend. When you contact them, they want to know about your products.
QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. That way you make it easy for those who use smart phones to visit your website and access your coupons. Your brochures, business cards and catalogs should all have QR codes printed on them. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
Be aware of how the competition is using social media to market their products. Do what it takes to differentiate yourself from the competition.
Standalone mobile platforms need to have home bases if they are to succeed. All of your mobile marketing should be designed to drive people back to your home base. Your business should not rely on a mobile platform alone.
If you want to see your profits skyrocket, mobile marketing can be one of the easiest ways to achieve this. More people than ever are downloading apps and using social networking sites on their smart-phones. These are both great new areas that you can expand your marketing strategies into. You must be willing to adopt new marketing strategies based on the platforms that your customers are using.
A short, dedicated code is best. Keeping tight control over your brand is worth the extra cost. Dedicated short code also offers you some legal protection.
Make sure you give A/B testing a try with your mobile page. Testing is vital for the mobile world just like it is for web sites. This is crucial so you understand what’s working incorrectly on your mobile site. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. You can use this information to select the best landing page.
Location comes into play in mobile marketing. Mobile marketing is location based, which is unique to this style marketing. This ability opens up a world of possibilities that are exclusive to this particular type of media. Take the time to consider what this means for your company and how you can implement a successful location-aware strategy.
Have maps and directions on your mobile website to make it more mobile friendly. Navigation is one of the most common things that people use mobile devices for. They will be able to get better access to you if they know where to find you. Also look into how well your maps look on the various browsers used on mobile devices. Include a link that allows the customer to find your location through Google Maps.
Become very knowledgeable about the customers you are trying to reach. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. Determine whether phone or computer messages will be more effective. Which operating systems do they use for their phones? Find out about the people you want to reach, and you will be able to reach them.
The above advice will have you well on your way to savvy and successful mobile marketing. There is a lot of information to be had and you need to know how to apply it. With this in mind, you can refine your own plan and goals, and help promote your business.
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