What comes to mind when you think of mobile marketing? There are a number of different ways that a person can successfully promote his or her business with mobile devices. With such a wide variety of options, you may wonder where to start. Start by reading the tips listed below.
Keep mobile marketing content messages brief and to the point. They need to be able to understand and absorb your message in that brief period.
Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. Mobile websites do not have that large of a display to work with as you do with a computer, therefore you have to focus on higher quality with less space. In mobile marketing, your campaigns will need to be kept short and succinct.
When doing this kind of marketing, you can’t go wrong by investing some money to ensure your website is well-optimized for mobile use. Building an effective mobile website is a specialized task, considerably different from normal web design. Outsource this to qualified candidates if you want things to go smoothly.
Get some of your friends to help test your emails, site, ads, and other aspects of your campaign. For an unbiased opinion, you could pay a tester.
To stay on track with your mobile marketing efforts, decide what you want to accomplish, and write a mission statement that you can stick to. Follow the same principles you have used in your previous campaigns.
Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. Don’t just focus on your sale numbers, but the lifespan of your campaign. When you start a new campaign, follow the same formula you used for your successful, long-term campaign.
If you are going to be speaking to someone on the phone, treat them with respect and try to keep your sales pitch short and sweet. Keep this in mind during your conversation.
Use short code that is dedicated. This can be expensive, but it protects your brand. A certain amount of legal coverage comes with it as well.
Mobile marketing campaigns should use multiple platforms in order to attract more people. You have to thoroughly test your mobile marketing campaign on as many mobile devices as possible, and all of the popular mobile operating systems. Failure to do so will result in lost opportunities and lost customers.
No matter how advanced cellphones get, you should remember that web navigation is never going to be as easy on a phone as it is with a computer. Design a light website that loads quickly and can be navigated in a few clicks. You could have two versions of your site, one for computer users, and one for mobiles. However, a simple site works well for both types of users.
If you are using SMS marketing you need to be honest with your customers about how often you will text them. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. You can create a privacy issue. Make your customers aware that they can opt-in to receive your SMS and be responsible for the maximum number of messages you will transmit each month. If you are honest, customers will trust you and your brand.
Maps and directions should be easy to use. Navigation is one of the most common things that people use mobile devices for. Create an easy way for your customers to reach you. Even your maps should be treated like marketing materials. Create a link to take users directly to Google Maps to get directions.
Become very knowledgeable about the customers you are trying to reach. Don’t assume anything about the people you will be marketing to, or their preferences. Do some research before you spend money on this project. Will they use cellphones more often than computers? What mobile platform is their cell phone? Learn the people you desire to reach, and you’ll have an easier time reaching them.
Design email campaigns that are friendly to mobile devices to increase your success. Allow users to click directly on your phone numbers so that they can call you directly. Also ensure that the pages to which you provide links display well on a mobile devices. It is now very common for users to check email from mobile devices, so remember this when you format email messages.
Be relevant with your campaign. It’s easy to go overboard when entering the mobile marketing arena. Be sure your messages have a purpose. Offer your customers relevant, pertinent information they can use. If you keep your customers happy, they will keep you happy.
Mobile marketing is the subject of furious debates all over the Internet. If you ask five businesspeople what mobile marketing is, you’ll get six different answers. What is helpful to one company may be useless to another. Hopefully, the insights in this article have helped you on the way to finding what works for you and your business needs.
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