In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Begin by building up your mobile marketing database. Only use people that have opted into your messaging system. You must get their go ahead before you begin. To obtain permission, you can create a form for downloading or a process through which users respond to a text message.
Do not randomly message your clients. If you contact your customers, make sure you are contacting them with a purpose. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. You are not your client’s friend, so be precise and to the point with any message that you send to them.
Put your customers first. Mobile marketing is based around knowledge of what your customers need and want. If you are not aware of what your customers want, it is going to be very difficult to sell them anything. The key to successful marketing is that you must figure out the basic attributes of your customer; who they are and what they want.
On your site in particular, you need to learn to say more with less in your mobile content. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. Get your point across in as few characters as possible to be successful.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. Consider hiring someone to test out your system in order to get an unbiased viewpoint.
Avoid sending texts early in the day or too late at night. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.
If your business is conducting mobile marketing, you need to be familiar with the design and functionality of as many different mobile devices as possible. This will help you in creating successful sites, messages and other mobile marketing efforts. Head out to a cell phone store. Play around on as many smartphones as you can. Familiarizing yourself with devices that your customers use helps you understand how mobile users will view your site.
Go viral to make sure that your adverts are reaching the widest audience. They just might pass it on to their friends and greatly increase your mobile marketing reach.
A successful mobile marketer does not stand still. They are continually looking for new ways to get their message out there. This should be something you do as well. Continue to interact with your customers by first sending texts, then calls and then video, building your network as big as you can. Utilize all available tools for best results.
Even though a lot of folks are already doing Internet texting through their phones, not all of your followers will understand the lingo. If your marketing communications are not easily understood by recipients, the message is not likely to win you any sales.
Make it simple for your customers to forward your mobile marketing ads to their friends. Anytime you build a mobile promotion, ensure that they are easy to pass on to others for further advertising.
No matter how advanced smartphones get, remember that mobile web browsing is just not as easy as going online with a computer. Design a light website that loads quickly and can be navigated in a few clicks. You could have two versions of your site, one for computer users, and one for mobiles. However, a simple site works well for both types of users.
To attract local customers, put mobile friendly maps on your website. Should a prospect search for nearby businesses from their mobile device, the maps you put up can help them navigate to your store effortlessly.
QR codes can help you make your content more appealing and accessible to customers. These codes are an easy and popular way for businesses to give their customers special discounts and coupons, or even share promotions with them. These codes are easy to implement for the vendor and easy for customers to capture with a phone camera. With QR codes you are able to reach your customers quickly and easily with relevant information.
Consider purchasing dedicated short codes rather than sharing codes. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand. At some point, your short code will be recognized and people will associate it with your company. This added expense is well worth the legal protection it offers. For example, if a free or discounted code sharing service breaks the rules, your association with them could get you in trouble, too.
Don’t drive your customers crazy with too many offers. Marketing data shows that the optimal offer frequency is between once a week and 2-3 times per month. Make your customer think they will miss something if they do not take advantage of the offer. Don’t offer too many discounts or coupons. Your customers will feel they can wait to make a purchase instead of shopping now.
Think about what your goals are BEFORE you start planning your mobile marketing campaign. You should know what you are hoping to accomplish with your campaign and make sure your campaign is in line with those goals. Are you trying to increase sales through your existing sales base, or are you trying just to keep them involved and retain them for the long term?
These tips can help you see what mobile marketing is about and how it can help your business. There is a ton of info that you need to understand. If you focus on properly applying what you’ve learned, you will be able to successfully mobile market your business.
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