Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Begin by assembling a functioning database. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. You want to be sure the people receiving your messages did actually sign up for them. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.
Your customers are the reason you are working. You need to know what your customer wants in order to properly market them through mobile formats. Find out what exactly your customers are looking for. Get to know them as much as you possibly can.
When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. You need to avoid lengthy page content that just exists due to keyword stuffing, since it’s not saying anything helpful. Get your point across in as few characters as possible to be successful.
Have your friends test your site, ads, emails, and other parts of your campaign. You could even pay someone to test it for you if you want an unbiased opinion.
Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. Adhering to your principles will help you to keep on the straight and narrow.
Make sure your first campaign is successful before you start a new mobile marketing campaign. It’s important to take the long view and measure success by how long your campaign lasts, rather than just looking at the results in terms of sales. When you start a new campaign, follow the same formula you used for your successful, long-term campaign.
If you use voice calls as part of your strategy, you should remember to respect the human element and use a personable, friendly approach. Keep this in mind during your conversation.
Though many mobile users are connecting to the Internet, as well as using text messaging, that doesn’t mean that all these users understand text message abbreviations. You stand to lose potential customers if they cannot comprehend your advertisement.
Dedicated Short Code
You will get the best results from dedicated short code. It may cost more up-front, but the additional protection it gives your brand can be priceless. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.
Remember, it is harder to navigate through your website using mobile equipment. Design a light website that loads quickly and can be navigated in a few clicks. You could have two versions of your site, one for computer users, and one for mobiles. However, a simple site works well for both types of users.
Should SMS messaging be a choice in your mobile marketing plan, let your customers know by having an opt-in device and be truthful about the number of messages you might be sending every month. Text messages can become annoying due to notifications. It can feel very intrusive. So be sure customers can opt into our out of your SMS services when marketing and let them know how many texts will be sent regularly. Honesty can make your brand more trustworthy.
Use mobile-friendly maps and driving directions on your site. Many people use their mobile devices to help them get to and from various locations. Make your business easy to find. Ensure that your maps can be easily read on the small screen of the average mobile device. Establish a direct link to Google maps, so your visitor can get directions, if needed.
To assure the emails you send out are effective, make them mobile friendly. Open your messages on different mobiles to make sure they are accessible to everyone. You could also include phone numbers in your emails with a click feature to complete the call, and be sure any provided links are easily viewed on mobile phones. Lots of people check their email using their phones. You should format your emails with this in mind.
To get customers to your brick-and-mortar store, include a detailed map somewhere on your site that is accessible by mobile devices. Having this information available where potential customers can find it when they need it will give your business a boost.
A beta-testing period to see how effective and usable a marketing campaign will be is a good idea before the launch. You will defeat the purpose of your campaign if you send out messages that do not work or are ineffective. Get your coworker’s impressions of your campaign messages before starting.
Avoid sending out messages and offers too frequently. There is evidence to suggest that the most effective messaging frequency is from once weekly to no more than three per month. Your customer should feel as if they will miss out if they don’t accept the offer immediately. Customers are more likely to ignore a deal if they know another one is going to arrive shortly.
Advertise your mobile campaign as a way of getting special offers and saving money. Mention it on your website, in other adds, and on social networking sites. People will sign up when they see it will be beneficial to them. Let them know it will be fun and they will be better informed.
The possibilities are endless when it comes to mobile marketing, but if you do not use it the right way, it can cause irritation to most people. You will need a plan to use the tips included in this article, especially when you are beginning to use mobile marketing. You will likely see an increase in the size of your customer base and your profits.
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