“Mobile marketing” has a number of different definitions, depending on who you ask. When you look at the mobile marketing techniques of several businesses, you will notice contrasts in both definition and execution. The most basic definition is the use of mobile devices or cell phones as a medium to promote businesses. This article will help you understand the benefits of mobile marketing.
Don’t send random messages to your customers. Always make sure that what you’re messaging them about is relevant and important. Past mobile marketing campaigns have been failures because random texts were sent to customers. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. Customers can then use their smart phones to reach your website and find coupons. Include a QR code on all of your print materials. The QR code provides additional information to people that are interested in your business.
Although many people use the text messaging feature on their mobile device to communicate via the Internet, not all of them are familiar with the abbreviations that are sometimes used. If your target audience can’t understand your advertisements, you are wasting your marketing budget.
Dedicated short code is the best choice. While the price is higher, it can help your brand stay protected. It can also provide you with some level of legal coverage.
Make it easy for the recipient of your ad to forward to friends and family and chances are, they will. When you are cleaning up your ads, make sure that they will be easy to send to others, and consider adding an incentive for those that do forward it.
It may be harder for people to navigate your website if they are doing so on their mobile device. Design a light website that loads quickly and can be navigated in a few clicks. You could have two versions of your site, one for computer users, and one for mobiles. However, a simple site works well for both types of users.
A/B testing could be helpful with a mobile landing page. Make sure you run as many tests in a variety of ways that you can. You want to make sure all the content you put up works. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. The results will show you which version you should choose to develop further.
Maps and directions should be easy to use. Many consumers will turn to their mobile devices when they are trying to reach your store. Make it simple for people to find your location. Make sure your maps look good on mobile devices and show up well when you do a mobile search. A link that leads to Google maps is essential.
Find out all you can about your audience. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. Is it possible that they use their computers less than their phones? What operating systems do their phones use? Learn about your potential audience, and you’ll be better able to reach them.
Don’t forget about your existing customers when you go after new ones with your marketing tactics. Compared with new customers, established customers are often more willing to opt-in for text updates and offers. Mobile marketing that you send to customers that are new is often considered to be spamming.
Adding maps to your website, that are mobile friendly, can help bring in new customers. Should a prospect search for nearby businesses from their mobile device, the maps you put up can help them navigate to your store effortlessly.
QR codes are a smart way to provide interactive content to your customers. QR codes can help you share coupons, discounts, and other promos. Your customers can easily use these codes with their cellphones. Incorporating QR codes into your mobile marketing campaign is a great way to get your customers the information they want without pestering them with messages.
Do not share your short codes, make them dedicated and buy them. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand. After a while, people will make a connection between the code and your company. This is much smaller of a price than encountering legal problems. You could be held responsible if you employ an unethical code sharing company.
Your mobile marketing campaign must be compatible with all mobile devices and platforms. You have to take all different kinds of devices from random phones into account when developing your strategy. It is in your best interest to utilize scripts that are compatible with a variety of different platforms.
Include a variety of marketing messages simultaneously to offer more detailed facts and descriptions about upcoming events. You can use direct mail that lets them know there’s about to be a sale, for example. You can email your customers beforehand, then an hour before the event send them a reminder by text.
An important key in your mobile marketing plan is conducting a test to see how usable it is to end consumers. It’s important to be certain that your recipients can to see the content you have sent. Ask your family and friends to accept testing messages from you, check them and give you feedback before you formally launch your mobile campaign.
Put up your business information on social media pages. This will help you get more exposure for your business. Sign your business up for all the popular sites, and try to get the URL named after your company. Be sure to acknowledge your company on Facebook, and create a business page in a website called Foursquare when you start.
As discussed earlier, mobile marketing strategy can differ greatly from one business to another. While there is no single definition, it generally refers to the use of mobile devices as a marketing platform. Hopefully this article has given you some good ideas for building your own definition of mobile marketing and your own effective mobile campaign.
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