Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Build a good database. Avoiding just adding cell phone numbers to your mobile marketing database. It is important to get permission before you begin. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.
Mobile marketing messages should be clear and brief. Make sure the messages you send can be absorbed quickly and understood by your customers.
Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. Avoid long-winded product descriptions or complicated pages filled with links. Be sure your message gives the user a chance to take an action, and make that action simple. Brevity is the crux of mobile marketing communications.
Set the times that your MMS text messages are sent to your customers for normal business hours. No matter what you are offering, it is not worth the risk of upsetting a customer by waking them up.
Mobile marketing is a great way to make you more profitable. It allows you to tap in to the millions of potential customers that communicate primarily with their phones. These are both great new areas that you can expand your marketing strategies into. You can increase your audience by marketing on these social media sites.
To be a good mobile marketer, you need to take small steps up the mobile ladder. Emulate them. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Use all resources that you have at your disposal.
Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. If your customers are unable to make sense of your promotional text message, they will simply disregard it, which equates to lost sales opportunities.
By providing a venue for review writing, you will create a closer connection with your customers and build up your credibility. Regardless of a customer’s opinion, you can always use feedback to improve your strategies.
Your web site should contain links to any social networking pages that are linked to your business. If a customer sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.
Mobile marketing campaigns should use multiple platforms in order to attract more people. If not, you risk losing customers due to technical problems.
A/B testing can be a useful strategy in developing a mobile landing page. Testing is as essential to the mobile world as it is on traditional websites because this lets you see what works. Try to develop an A & B version in your landing page, this can help you see what does and doesn’t work with the variations you make. Choose the better performing option from the two of them.
Add maps and directions to your website that are mobile friendly. A lot of people use mobile devices to track down brick and mortar stores in their area. They will be able to get better access to you if they know where to find you. Verify that your maps translate well on mobile units. Create a link on your mobile site that has a link to Google maps making it easier for your visitors to find your exact location.
QR codes are a great way to bring in new customers and promote your brand. You can use these to promote specials you are running with your business. These codes are easy to implement for the vendor and easy for customers to capture with a phone camera. These codes, once implemented into your mobile marketing, can quickly increase your customer base.
Make sure that your content is relevant and purposeful. In the beginning, when you’re excited to try out mobile marketing, always remember that whatever you do, it should have a purpose. You want to ensure that all of your information is something that your customers (and prospective clients) will find useful. If it is relevant, they’ll give you business.
Send offers once a week or less often. Somewhere between once a week or once every other week is the optimal time frame for sending promotions. Make your offers something special so your customers feel as if they will miss out if they don’t take the offers right away. If they believe another offer is imminent, they are not as likely to be swayed by the current offer to take action.
Mobile marketing invites a world of possibilities, but when used improperly, it can quickly become an irritant. Adopt a methodical approach to using the tips you learned here today, especially if you are new to mobile marketing. You will likely see an increase in the size of your customer base and your profits.
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