At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
Twitter is a social networking site, so make sure that you are social and communicate with your followers regularly. When people tag you in their tweets, you should thank them and thus introduce yourself further out in the web. This creates a growing and interactive relationship rather than a simple “company to consumer” transaction. This will also help you to create a real identity, rather than just appear to be a screen name that sits behind a business.
If you join a social media site, tell your existing customers that you have done so. If they join your page, most social media sites inform all of their connections that they are following your page. This is great for you because it’s advertising that you don’t need to pay for. It is valuable because it is a referral.
Offer exclusive discounts and perks to those who follow your social media profiles. These offers should be something that is unique. You do not want your followers to be able to find something similar elsewhere. Offer unique items through contests. If contests are not your thing, you can still give your followers access to deals that regular customers won’t be able to get. Social media websites are also a great way to make special announcements.
Check out the Facebook game app platform for marketing ideas. Design a unique game that is related to your company’s products and services. Some popular brands have been extremely successful with Facebook’s games, which turned into viral phenomenons. If you are able to pay for it, hire a game designer to create some kind of game for you to put on Facebook.
Set up an automatic tweet for every post you make to your Internet blog. You can also borrow on the popularity of other Twitter accounts by re-tweeting and commenting on their content regularly. The exposure will be appreciated, and your followers can enjoy all of the great content that you give them.
Try creating an account on Yahoo and search through Yahoo answers. Website users are able to seek answers to questions that have stumped them. Other site users help to resolve the issue for free. Try looking up any questions about the issues that are related to what you sell and prepare a response that links to your own services. This knowledge will make viewers look to you as being an expert in these products and get them to visit your sites and purchase from you.
Make tracking your site a priority. Make sure to establish solid statistics that show how activity generation is going, as well as any new follower information. Try linking these figures to your actions and pinpoint the best decisions you have made to develop better strategies. If you don’t follow your results, you won’t know which aspects of social media marketing are paying off.
Consider the benefits of giveaway promotions through social media. People love getting things for free, and offering free items is a great way to bring new customers to your profile. All you need to do is figure out what you would like to give away, and post links on some of the many popular profiles that feature freebies.
Take care when employing some social media marketing methods to make sure the business information posted is accurate. Mistakes can go viral as easily as good information and quality content. While this can give you a little more publicity, it may end up being negative publicity.
Host an online Q-and-A about your products or services. Allowing visitors to pose questions and get answers can generate new interest and renew excitement. Use the opportunity to educate potential customers about the entire array of what you offer. Since the sessions are interactive, they can make your business feel more personal and relevant to the visitor.
If someone follows you on Twitter, follow them back. Most Twitterers expect this courtesy. It is a way to prove you respect those who follow you, and that you don’t see yourself as being higher than them. Acknowledge new followers with a tweet and a follow back; you are more likely to retain them this way.
All the cool kids hang out on social media sites so if you want to market to them, you need to be on Facebook and Twitter. It can greatly increase brand visibility, as well as expose your product or service to people who would otherwise never discover it. In this article, we have provided some basic tips that can get you started in creating a quality social media marketing campaign.
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