When you want to implement a mobile marketing strategy, you can feel somewhat overwhelmed at all the things to consider and not know where to start. The ideas discussed below were selected to help you become smarter at using mobile marketing technology.
Have QR codes on your printed ads for the more tech-savvy consumers. This way, customers with smart phones can just scan the phone and get access to your website features. Make sure these codes are on the different printed material you provide. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
Mobile marketing content needs to be simple, concise, and to-the-point. Make sure your customer gets your message not just physically, but mentally as well, in the brief window of their attention that you get.
Have your friends or coworkers test the different elements of your campaign, such as emails or ads. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.
Send mobile marketing messages during normal business hours. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
Make sure that your existing mobile marketing campaign is doing well before trying to formulate a new one. The longevity of a campaign will be a better indicator of success than sales numbers. Apply the same formula to design a better campaign.
You need to use short code that is dedicated. It will cost more but go a long way in securing your brand. Doing this will also protect you legally.
If you want to improve how you market products through mobile marketing, be sure to apply search engine optimization strategies to your mobile websites. Google is the most popular mobile browser, so start there when you begin to optimize mobile browsers.
Split test the mobile capabilities your site. Mobile pages need to be tested for usability, just as much as any other web page. Create two unique versions of your landing pages (A & B), then determine which page your visitors prefer. You then can progress with your mobile campaign with the one that works best.
When incorporating SMS in your marketing plan, allow your customers to opt-in, and give honest information about the quantity and regularity of texts you will be sending. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately. SMS can be very bothersome. Ensure that your texting service requires opting in, and make sure your customers know that you won’t send more than a certain number of texts each month. Honesty can make your brand more trustworthy.
Use maps that work with a variety of mobile devices to attract customers. They will allow your potential customers to find your location easily when they are searching for your store.
QR codes are a smart way to provide interactive content to your customers. These codes are an easy and popular way for businesses to give their customers special discounts and coupons, or even share promotions with them. These codes are easy to implement for the vendor and easy for customers to capture with a phone camera. Get the most important information to your customers in a fast and effortless manner using QR codes.
Use your traditional website. An easy way to direct traffic towards your mobile apps or sites is to have an ad for them displayed on your website. Doing so will let your customers stay in touch with you when they are traveling or away from home.
Don’t share short codes; buy dedicated ones. It will likely cost you a couple thousand dollars to do so, but it will be directly connected to your brand. People will begin to recognize the short code and relate it to your business. It is an affordable way to avoid any potential legal drama later on down the road. You will be in hot water if you are associated with a company that decides to somehow use the system in a negative manner.
Limit the number of offers that you send. Customers tend to respond more to offers that are only sent two to four times in a month. Make your customer think they will miss something if they do not take advantage of the offer. If they get comfortable seeing too many offers, they might be inclined to disregard this offer.
Include discount coupons or coupon codes in your mobile marketing campaign. People love a deal. Customers are much more likely to visit your site if they have a special incentive.
Educate yourself first before you begin a mobile marketing campaign. Listen to your clients’ needs and act accordingly. Check out the competition on your phone and see what they are doing, and decide if that is something that would or could work for you and your business.
Market your events through several channels to increase attendance. As an example, you can send mail out to customers letting them know about a sale you will be having. Send an email a week before the event, and a text reminder an hour before the sales starts.
Take the extra time to make sure your mobile messaging program works correctly. It is very important that consumers see your content in the way you have intended. Ask your family and friends to accept testing messages from you, check them and give you feedback before you formally launch your mobile campaign.
Make sure to share your business information on all of the best social networking pages. This helps people find your business. Sign your business up for all the popular sites, and try to get the URL named after your company. Begin with a simple Facebook page that has your business, then create a custom page for your business on Foursquare.
There may be a variety of mobile marketing techniques, but they all share the same foundation. However, the forms of technology and ways of applying these techniques vary. Take a little time to do your research and test each idea out, then choose which will be best for your business.
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