Mobile marketing is an exciting addition to your marketing plans, but it is important to know what you can expect in the process of marketing on mobile devices. If you do it well, your business is sure to get some great exposure. Use the tips in this article to get the most out of your mobile marketing.
You should make sure QR codes are on your printed ads to attract tech-savvy users. This makes it easy for smart phone users to access your site and use your coupons. Put these codes everywhere, including fliers, catalogs, and even your own business card. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
For your mobile site, it’s important to come up with ways to convey your information in as few words as possible. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. Be short and concise with mobile marketing.
Have your coworkers or employees test the marketing that you send out before you send it to your customers. If you need unbiased opinions, you can hire testers.
No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.
When starting out with mobile marketing you should only launch one campaign at a time to determine what approaches are most successful. The long-term durability of your campaign is more important than its impact on total sales when it comes to mobile marketing. Design new campaigns by using strategies that have been successful in the past.
Shrewd mobile marketers with talent and know-how gradually execute their mobile marketing campaign, slowly but surely increasing their depth and breadth. You should also take this approach for your company. If you started off by texting, move to videos and then to interactive games. Always take advantage of the technology you can use, and if it is beyond your expertise, hire someone who does understand how each type of technology works. Use everything you have available to you.
Utilize an A/B testing process on the homepage of your mobile site. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. Proceed to move forward using the most successful one.
If you plan on adding SMS to go along with your mobile marketing, be sure that you are honest about how many texts you will be sending out, and that you are set up with an opt-in mechanism. SMS can work against you because it is tied to mobile device notifications. Some users feel that SMS is too invasive into their personal comfort and space. Limit the texts you will send. Give an honest schedule and remember the opt-in feature. Only send to those who are accepting of your messages. Making promises and keeping them builds trust among your consumers.
Don’t forget about your existing customers when you go after new ones with your marketing tactics. They will be more open to your text messages and emails than new, potential customers. Too many texts or messages to new customers can backfire. Oftentimes, mobile marketing directed to new clients may be perceived as spam.
Make sure that your emails can be viewed easily from most mobile devices. This increases the success you have with your mobile marketing campaign. Make sure your pages look great on a mobile machine and that they can use phones numbers instantly simply by clicking on them. Checking email from a phone is becoming increasingly common, so any emails you send out need to take this into account.
QR codes are a smart way to provide interactive content to your customers. QR codes can help you share coupons, discounts, and other promos. Anyone with a smart phone can capture and use them. You can contact your customers in a easy way and with good information.
A smart tip for a good mobile marketing campaign: do a usability test before you go live. If you do not preform a test, you may send out messages that are ineffective, or do not work properly, and that would be defeating the whole purpose of your marketing campaign. Run your message by coworkers before sending it, to get their impressions.
Advertise your mobile campaign as a way of getting special offers and saving money. Display the information in your store, in radio or television advertisements, on your website, and as part of your Facebook page. Prove that you can help people, and they will be eager to sign up. Let them know it will be fun and they will be better informed.
Test your mobile campaign on as many platforms as you can. There are a lot of different devices and platforms used by mobile users, and to get the largest possible audience, your mobile campaign should reflect that. You need to write a script that can be used across all devices to get the most out of your campaign.
Consider including promo codes that offer discounts as a part of your mobile marketing strategy. If a customer receives a message with a discount offer inside, they are more likely to come to your site to check out what it is that you are offering to them.
You can do a lot with mobile devices to help better promote your company to a lot of customers. The tips in the above article will help you start using mobile marketing quickly and easily.
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