Since there are such a wide variety of things to think about when promoting your business, you may be confused just where you should begin with your mobile marketing strategy. Below, are some excellent suggestions to get you started and put you well on the way to mobile marketing success.
Start by building a good database. Avoid adding nothing but mobile numbers to your database. You want to be sure the people receiving your messages did actually sign up for them. This can often be achieved by having individuals fill out online forms, or even using advanced text features to relay consent.
Do not message your customers randomly. Be sure your message means something to the recipient and that they will welcome the message. There have been mobile marketing campaigns that failed because customers began getting random texts from a business. Customers want information, not funny texts that they would normally get from a lose friend.
QR codes can be a great way to reach out to your technology-friendly clients. This makes it easier for smartphone users to gain quick access to your website or promotion. Any printed materials you produce should carry these QR codes. Customers can use the QR codes to gain quick and convenient information about your brand and products.
If you are willing to invest money in your mobile marketing campaign, you can effectively optimize your site. It can be quite difficult to develop a mobile website that is attractive and appealing. If you need things to work in your favor and go smoothly you should outsource it to someone who knows what they are doing.
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. All of your mobile marketing should be designed to drive people back to your home base. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.
Sometimes, changes in the marketplace can affect your customer base. Older technology can turn away potential customers, so you will need to be informed on all new technologies in order to compete.
Analyze the ups and downs of your first mobile marketing campaign before you launch a second one. Instead of measuring the success of the marketing by the number of new sales, look at the longevity of the campaign. Apply the same formula to design a better campaign.
Dedicated Short Code
Utilize the dedicated short code. It will cost more but go a long way in securing your brand. Dedicated short code also offers you some legal protection.
To work effectively, your mobile marketing must work on all platforms. If technical glitches arise because of platform incompatibility, you could lose customers.
If your business decides to have a mobile app, be sure that your users will appreciate using it. If your app does not have a purpose, no one will download it.
A/B testing can be a great starting place when developing a mobile friendly website. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. Then when you find what works, add that to your end game strategies.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. Improperly used SMS can backfire against you. You can create a privacy issue. Make sure to avoid this by letting your customers choose if they want to receive any SMS marketing adds from you, and let them know exactly how many texts they will get. Honesty can make your brand more trustworthy.
Make sure mobile users can see directions to your store on their phone. Most people use mobile devices to aid them in traveling to various locations. Look into the best ways to allow for easy access to you. Your maps should be readable on any mobile device, as well. Use a Google maps link for exact directions.
Mobile marketing is less about expanding your customer base than it is about maintaining the customers you already have. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. New customers often view mobile marketing as spam.
If you want to be able to send out effective emails, make sure they are mobile friendly. Make phone numbers click friendly so that smartphone users can start calls right from your messages. Make sure any links you include lead to mobile friendly pages, too. It is now very common for users to check email from mobile devices, so remember this when you format email messages.
Although there are a lot of different mobile marketing techniques, they all share a few things in common. They differ based on their technology and application. Research, coupled with common sense, is all you need to decide which one will be best for your business and budget.
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