Mobile marketing can be an essential part of business planning, but understanding it and creating the right marketing plan can be tricky. With the many technologies, codes, formats and techniques, it can be tricky to find the right combination for your needs. Read on to learn how you can easily and effectively integrate mobile marketing into your business plan.
Don’t send random messages to your customers. Every message you send them should be relevant and useful. A mobile marketing campaign can fail if you waste your customer’s time by texting them random, useless information. Customers demand information in the marketing texts they receive.
Your advertisements should carry QR codes to assist your tech-friendly customers. Customers can then use their smart phones to reach your website and find coupons. You should include the QR code on everything – catalogs, brochures, business cards and posters. With a QR code, an interested customer can instantly find out more information about your products and services.
Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. You need to avoid lengthy page content that just exists due to keyword stuffing, since it’s not saying anything helpful. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.
Keep a close eye on the competitions promotions and ideas, especially successful ones. It is a wonderful way to find out what works and what does not. You must be unique from your competitors.
Limit the time that you send offers to your customers, nobody wants to receive a late night text. This can be an annoyance and turn-off for many consumers, no matter how much they enjoy your product.
Remember that the audience you are targeting are people and they are busy, just like you. Treat your potential customers with respect, even if they happen to be rude to you.
Remeber that viral ads will have the most impact. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.
Make your mobile marketing advertisements easy to share, and they will be shared. Before you send out your promotion, make certain that it will be easy to forward. To give them a little encouragement to forward it, offer an incentive to the one who receives the ad.
If you are going to use a mobile app for your company, be sure its contents are useful and relevant. Without a usable function for existing or prospective customers, no one is likely to use it.
Try two different pages, called A/B testing, for your mobile page. Testing is important so you know that people can use your website. Come up with two versions of landing pages and see which nets more transactions. You can use this information to select the best landing page.
If you are going to incorporate SMS into your mobile marketing campaign, provide your visitors with an opt-in method, and be upfront about how many texts they can expect to receive every month. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately. It can annoy people and feel intrusive. Make certain only customers that want your SMS marketing are involved, and honor your stated cap on the number of texts you distribute. This honesty will go a long way to building trust in your brand.
Make your website even more useful with mobile-friendly maps. There are a lot of people that rely on mobile devices for getting navigational directions. The process of finding you should be simple and straight-forward. Make sure your maps look good on mobile devices and show up well when you do a mobile search. Create a link on your mobile site that has a link to Google maps making it easier for your visitors to find your exact location.
Do all the research you can on your audience. You should know your audience and what their preferences are so that your marketing efforts do not go to waste. Do they use cellphones more than they use computers? What kind of smartphone do they use? When you discover things about the prospects you are reaching for, reaching out to them becomes much simpler.
Mobile marketing is an essential part of any successful business plan, and understanding the different techniques is crucial. Understanding all the techniques for mobile marketing will help you decide which ones can fulfill the needs of your business. Following the tips listed above is a great place to start.
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