Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Do not message your customers randomly. Every message you send should contain information that matters to your readers. Sending random messages to customers has been the downfall of many actual marketing campaigns. Customers expect to receive information from you, not humorous messages that a close friend might send.
QR codes are efficient when your customers are particularly tech savvy. QR codes are a good way to get people that have smart phones to visit your site. QR codes should appear on business cards, brochures, catalogs and posters. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Always ask if a move makes sense for your business.
Set the times that your MMS text messages are sent to your customers for normal business hours. Customers will be irritated if they are awakened by a mobile marketing text.
Going viral is one of the best ways for your ads to be effective. They could recommend it to friends and family, which will increase your customer base.
Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. Any lack of understanding in your advertisement will yield unfavorable results both short and long term.
It is important to have your own dedicated short code. Keeping tight control over your brand is worth the extra cost. Additionally, it gives you a degree of legal protection.
If you use social media networking to help market your business, make sure you include the link on your site. Customers probably will not search for you, however they may check you out on a social networking site.
Keep in mind that those using mobiles may have a more difficult time navigating and browsing your website. If your marketing website is easy to use, you will get a better response from people using mobile devices. Don’t worry too much about how your site looks on a home computer. The important thing is keeping your site user friendly for both users.
Optimizing your mobile websites for the search engines is an excellent method of improving your mobile marketing attempts. Streamline your mobile website, and use mobile specific SEO techniques. Get advice from Google and other mobile marketers.
If you are planning on sending out text messages, give your audience the option to opt-in and let people know how often you are going to text them before they sign up. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. You could unintentionally cause your recipients to feel as if they are being harassed. Ensure that your texting service requires opting in, and make sure your customers know that you won’t send more than a certain number of texts each month. Honesty will build trust and loyalty for your brand.
In mobile marketing, understand that location is everything. Mobile marketing is an opportunity to use people’s location to your advantage; there are fewer location-based barriers. People take their mobile devices everywhere. This means that mobile campaigns can do things no other kind of marketing can. Think about the implications of these location-specific options and how they might be profitably employed in your marketing campaign.
Make sure the maps you use on your website will also work with mobile devices. It has become a standard trend for individuals to use their cell phone to find directions to where they are going. Make yourself accessible. Verify that the maps look great on mobile phones and come up correctly when doing mobile searches. Build in a link that takes the visitor to Google maps for exact directions.
Mobile marketing is less about expanding your customer base than it is about maintaining the customers you already have. Your existing customers are going to be far more receptive to receiving text messages and updates than new ones. Oftentimes, mobile marketing directed to new clients may be perceived as spam.
Quick Response or “QR” codes consist of black modules arranged in a square pattern on a white background, and they work well as a means for expanding your brand and enticing customers to access your content. You can use these to promote specials you are running with your business. They are easy to capture via a cellphone and easy to use. QR codes enable you to make fast and easy contact with your customers while providing them with important information.
Mobile marketing invites a world of possibilities, but when used improperly, it can quickly become an irritant. Take a measured approach following some of the tips presented here. Learn all you can, especially if you are a novice. Your efforts will likely reward you with increased sales and business growth.
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