Are you curious about mobile marketing? There are a countless number of ways to promote your business through mobile marketing. It can be hard to know which approach would be right for you. Use the following tips to get started.
Mobile content should be easy to read and to the point for the success of your campaign. Get your message across quickly so customers are sure to absorb it.
Your friends can be a helping hand when you are testing out your campaign. If you are uncomfortable using your friends, you can always pay a few people for their opinion about your mobile marketing campaign.
Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. Having the mission statement around will help you stay ethical.
Don’t send out text message alerts or messages in the early morning or late night hours. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
Before starting any successive mobile marketing campaigns, stop and make sure that the preceding one was actually successful. To calculate the success you are getting, you should check your campaign longevity and not the sales numbers. Look to this formula as a guide to give your campaign long-term success.
Apps are not difficult to create. Your customers would love to receive a free app; why not build your own? When you offer special apps to your customers you can actually bring your mobile marketing experience to a whole new level. There are many exciting, engaging features available for your use.
It is important to have your own dedicated short code. Though there is a slight increase in price, it translates into a major increase in protection. It also gives you some legal coverage.
If your website has an easy way for consumers to provide feedback, it can be a great tool for individuals to tell you what they think of your brand, and give you an opportunity to bond with them. You may have people not being as receptive as you would like, but keep in mind that any information from a consumer should be treated as valuable input.
If you make forwarding your ad simple and attractive, your recipients will be far more likely to share your information. You want to make sure that the recipient of your ad can easily forward it to others, while also including an incentive to the person who first viewed it.
Use search engine optimization for your mobile website to get higher visibility and increase interest in your mobile marketing. Google is the most widely used search engine through mobile devices and a great starting point for SEO.
Try two different pages, called A/B testing, for your mobile page. Testing is important in the mobile world, just as it is in any other environment. Come up with two versions of landing pages and see which nets more transactions. When you go to move forward, do so with the one that is most popular.
Research your audience. Before making assumptions and placing lots of money in mobile marketing efforts, be sure that you analyze the preferences of your audience. Will they use cellphones more often than computers? What type of operating systems do they use on their phones? Knowing as much as possible about your prospective customers will increase your ability to reach them successfully with your marketing message.
Do not share your short codes, make them dedicated and buy them. The $2000 price tag can be stiff, but you’re buying brand-exclusivity with that money. If you keep using the same short code, it will eventually be linked to your company. Using another company’s short code can also get you into legal trouble. When a code sharing company doesn’t use best practices and abuses the system, this means problems for you.
Promote your new mobile marketing campaign as a means of gaining access to exclusive offers and special savings. Mention it in other ads, on your website and on social networks. If you audience sees any benefit in your campaign, they will opt-in. Position your campaign as a fun, interactive way to find out about upcoming offers.
Mobile marketing is controversial. Businesses view everything differently and market differently. Some entities may find a specific method to be effective, while another may need to apply a different strategy. By reading the guidelines above, you should have picked up some advice and insight on getting started.
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