Mobile marketing is one of the newest types of marketing. Yet it actually incorporates elements of some of the oldest and well-proven methods. Any serious-minded internet marketer in 2018 should more than master the basics of mobile marketing. Statistics show that internet access via a mobile device is almost 70% of the total internet traffic. That’s a huge pool of market potential to work with.
Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
#1 Get right to the point in your mobile marketing efforts
Keep your offers brief and simple to understand. Make sure your message is concise and understandable. This is the era of quick access to everything. Many people don’t have the time to beat around the bush before getting to the point. Think about your audience when making your marketing efforts. Make sure to always get to the point in the shortest time possible.
#2 Get a very high-quality mobile website
If you want a great mobile website, fork over the cash to hire a professional mobile website development firm. It can be very difficult to make a mobile site that is easy to use and good to look at. It can be helpful to hire a professional website designer with experience in mobile websites. This is your first impression and it matters a lot. As you are developing a mobile website, you should also be including search engine optimization techniques. Since most mobile search is done through Google, that is the perfect starting point for your mobile SEO efforts.
#3 Stay on track with your goal
Craft a mission statement more for your purpose than anything if you want to stay on track in social mobile marketing. This will make it easier to stay focused. And the focus is the cornerstone of efficiency and great result. If you get distracted and drift into other parts, you won’t get the best results for your effort.
#4 Your home base is the main element of your campaign
Your mobile presence is dependent upon driving your customers to that base or keeping contact with those who are already in contact with you. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.
#5 Stay primed and ready for a change
As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. Always stay current with the newest technology out there or your business may suffer. Customers are always looking for the next best thing.
#6 If you have to make changes to your marketing strategies, do it gradually
The most effective mobile marketing strategies implement changes gradually. You should operate this way too. Start with text marketing, then video marketing and finally go for mobile social media marketing. Make use of every tool possible.
In our next post, we will discuss the other 6 tips on making your mobile marketing efforts more successful than you’ve ever experienced. These tips are coming directly from the 22-year internet marketing professionals that is CyberController.