September 11, 2018 by Dimo In our last post, we talked about how Mobile Marketing in 2018 could be responsible for 70% of your web traffic. And how a serious-minded internet marketing expert must have mastered much more than the basics of mobile marketing by this time in the year. Then we proceeded to give the first 6 tips on making your mobile marketing campaign in 2018 much more successful than it has ever been. Effective Mobile Marketing can double your internet traffic So here are… The other 6 Ways to Excel in Mobile Marketing in 2018 #7 Be Wary of the use of Texting abbreviations Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. Using language that they do not understand will only lead to your customer deleting the advertisement quickly, and that is possibly a lost sale. So, as much as possible, stick to full spellings of words. #8 Location, Location, Location Sensitivity to location is what sets mobile marketing apart. Isn’t this good news? Mobile marketing offers the unique chance to know where you are located. This opens up new location-based options that do not exist anywhere else. Think about ways you could use the location-aware advantages of mobile marketing to enhance your business. Targeted ads just got better. #9 Add Mobile-device friendly maps to your Mobile website Mobile-device friendly maps can be used on your website to entice local customers. By including maps, customers can look up your location quickly from their phone. This makes it so much better and easier to locate your business. You will practically be leading new customers into your place of business. #10 Take advantage of your traditional website If people see that you have a mobile website or iPhone/Android app when they are surfing at home, they will take note of it. When regular customers see this on your website they will be able to see that they can also connect with you when they are traveling. #11 Conduct Usability tests before launching a campaign Before formally launching your mobile marketing campaign, conduct thorough usability tests among your target market. Verify your message delivery system is functional before beginning your marketing campaign. Get your coworker’s impressions of your campaign messages before starting. #12 BE CAREFUL! You can easily irritate with Mobile Marketing Mobile marketing invites a world of possibilities, but when used improperly, it can quickly become an irritant. If you’re just starting to utilize mobile marketing, be very methodical in the way that you use the information you have learned from this article. Your efforts will likely reward you with increased sales and business growth. These tips are coming directly from the 22-year internet marketing professionals that is CyberController. Tap here to call 623-255-4088 and get excellent Mobile Marketing strategy, campaign, and tips from the masters of Mobile Marketing.