8 Absolutely Essential Skills a Digital Marketer Needs for a Successful 2019
Being a digital marketer is quite difficult, we understand that. You need to know, understand and manipulate the several digital marketing channels that exist today for the benefit of your marketing goals. That requires you to be updated about the ever-changing web paradigms that directly influence digital marketing.
For instance, Facebook advertising has changed a bit. Free organic Facebook posts reach has been readjusted by Facebook in such a way that it doesn’t favor business pages anymore. You have to revise your Facebook Ads budget. Facebook said they are “user-first”, hence, the adjustment. This particular aspect of digital marketing is always changing and trying to stay current could make you dizzy.
Inasmuch as the Digital Marketing industry is in a constant flux, wrapping your head around the things you need to know shouldn’t be that difficult if you know where to look and the right questions to ask. Also, having the right skills under your sleeves is a major advantage.
8 Skills to Wrap your Head around the Digital Marketing Flux and Succeed in 2019
In this blog post, we are going to give you 8 absolutely essential skills every digital marketer should have in 2019 to push marketing results upwards.
1. Email Marketing
If you go back in time to the onset of electronic mail and how simple it was back then, it might be hard to envision it as a marketing tool. Yet, today it is such a major marketing tool that it has some specialized terms associated with it: Bounce, open rates, niche targeting, and conversions.
Email marketing can serve you as a cordial way to connect with your loyal prospects and customers. A lot of marketing campaigns owe their success to efficient Email marketing.
2. Social Media Advertising and Marketing
Social Media Marketing and Advertising is quite complex because a lot of channels are involved, each of which have quite different rules. But once you sit down to get a hold on the concepts and how you can establish a good presence on each of the major ones, you’re set.
You also need to understand how to use the paid sponsored posts option on each of these social media sites. There are several techniques to encourage increased engagement on your posts, increase followership, draw traffic to your websites organically, etc. All you have to do is begin the process of learning and judiciously applying your knowledge.
3. Search Engine Marketing (SEM)
This particular aspect should also cover Search Engine Optimization (SEO). SEO is a way to gain traffic on your website organically, as opposed to SEM where you have to use paid search engine marketing like PPC via Google’s AdWords.
Ranking high on search engine results is one aspect of Digital Marketing that isn’t fading out (although the techniques for ranking high have changed over the years). This is one aspect you have to give top priority.
4. Data Analysis
The end of 2018 and the beginning to 2019 has seen the sweet (sometimes annoyingly tedious) renditions of the terms “Data Science”, “Data analysis”, “Big data”. Data, data, data. It is everywhere. What does this mean for the average computer user? Well, possibly not so much. But if your line of work uses data, it’ll be wise to harness the power of data analysis for better success.
Sounds like a great idea, right? Someone already thought of it. If you’re just signing up on the idea of using Data Analysis for Digital Marketing, you may not be too late.
Although some Digital marketers might find this quite challenging, evidence shows that others have made big gains (one mentions $300 million dollars a year).
5. Digital Marketing Platforms and Tools Proficiency
Marketing used to be quite difficult to do before the invention of several tools and platforms which make your digital marketing job so much easier. From scheduling social media posts to analyzing the performance of a marketing campaign, several tools (many of them free) have been made available to help you. Example are Hootsuite, Buffer, Google analytics, Facebook Insights, Canva, Twitter analytics, etc.
Learning how to use these will greatly boost your efforts to unimaginable highs, especially when you use excellent judgment with them. Some platforms you can begin exploring are Mail Chimp, Aweber, Marketing Asset Manager, etc.
6. Mobile Marketing
“In 2015, 52.7 percent of the global mobile phone population accessed the internet from their mobile phone. This figure is expected to grow to 61.2 percent in 2018. As of February 2017, mobile devices excluding tablets accounted for 49.73 percent of web page views worldwide. Asia and Africa had a higher than average mobile traffic share with 65.1 percent and 59.49 percent of mobile traffic respectively. In 2020, the number of smartphone users worldwide is projected to reach 2.87 billion, up from 2.1 billion in 2016.”Statista.com
The use of mobile devices changed the landscape of internet marketing many years ago, and it still continues to do so as more of the share of internet access is taken by mobile devices as opposed to desktop.
Mobile Marketing skill is something you, as a Digital Marketer, should have had yesterday. This is no longer something to look over.
7. Content Marketing
You cannot talk about internet marketing without mentioning Content. You have probably heard “Content is King”, but the King is useless if you can’t move him around on the chessboard. If you put your content in the face of potential customers, you are doing well. It will begin to reflect in SEO, leads and sales, and increased engagement and traffic.
8. Viral Marketing
For some people, this will be the first time they’re hearing the term “Viral Marketing”. Here’s an intro, courtesy of Wikipedia:
“Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.”Wikipedia.com
Viral marketing is the best way to move content fast. Some digital marketers have taken this thing to a whole new level. You most likely know of some of them, like Buzzfeed. Its benefits for brand awareness are almost immeasurable. You have to watch the masters, learn from them and apply that knowledge for your own brand’s benefits.