GoFundMe Marketing Mass financing through the Internet has become a safe and fast alternative for those who want to carry out their business projects. They hardly need presentation, because they carry the explanation in the same name and because they are becoming one of the trends of the moment. Crowdfunding campaigns (from “crowd”, a crowd of people, and “fund”, financing) are seen as an alternative and effective source of money. It is also a much faster way to get money for the goodwill of family and friends, prizes in competitions and the increasingly scarce credits when a project is started. Its philosophy is directly linked to the life-long donation system but, through the organization of gigantic webs of users in online communities, it accelerates the implementation, deletes intermediaries from the equation and simplifies the fundraising procedure. At the same time, the consolidation of micropayment methods ensures that the security levels of any type of transaction are met. As of 2019, the crowdfunding volume in North America is at $17.2bn from over 375 crowdfunding platforms in the same region. On Kickstarter alone, 439,891 projects have been launched as of April 2019. In addition, it is noteworthy that the business and entrepreneurship category gets the most amount of money donated, second to social causes. Being Successful in GoFundMe Marketing GoFundMe, more than a Crowdfunding platform, is a website to carry out fundraising for many purposes. Currently, it is the largest fund collection platform in the world, raising more than 2,800 million euros to date and with a community of more than 25 million users. The projects that are launched on this platform can be grouped into three main categories: Campaigns to cover medical expenses.Campaigns to finance the activity of charities.Campaigns to make reminders or tributes to deceased people. To excel on GoFundMe, just as any other crowdfunding platform, there are tricks: 1. Situate yourself The use of crowdfunding platforms kickstarted at the beginning of the last decade, like the one dedicated to the musical world ArtistShare, a showcase of several awarded works by Grammy. Since then a few more have appeared (there is the talk of more than 450 registered to date). So before launching a cry for help to Internet users to contribute to the future of your project with their donations, you should conduct a small field study. And it is essential to lay the foundations, choosing the framework that best suits your idea and the one that can get a potential donor interested in your project. Kickstarter is one of the most (re)known platforms in this sense and accepts practically all types of themes. There are also IndieGoGo, RocketHub, GoFundMe, Fundly and others such as CauseVox, LoHagoPor and FirstGiving (with solidarity character), Buzzbnk (with a similar social touch), La Tahona Cultural (for cultural projects), MontaTuConcierto and YoQuieroGrabar (for a very specific type of project: create concerts and record albums), Friendfund (a new way to create boats among groups of friends), Rock The Post and ProFounder (for pure and hard entrepreneurs), Ideame (for Latin American creators), Emphasis (about journalists), FundaGeek and Microryza (specialized in techies and scientists), FundOurPark (if you want to build a park), SportyFunder (if you prefer to play sports), Pledgie (Internet-oriented), AppBackr and Appsplit (on mobile applications), and so on and so on. 2. Be original Your idea will be worth the same as the wrapper with which you package it because, in order to obtain the monetary collaboration of a group of strangers that do not have any kind of obligation (or previous relationship) with you, it is necessary that your proposal gets them first by the eyes. And this is not only necessary to get your financing. You will need to paint your idea as beautifully as possible simply so that they stop give it their attention for a few minutes. Since your project will be displayed alongside others on the same platform trying to make themselves known and attract the same users. As you usually notice, you will only have one opportunity to make a good first impression, so be original, think of an attractive title that captures the looks, use simple story and uses great visual components. 3. Be transparent Selling your story in an attractive way earns you points. At least to win the public, but do not think that making a beautiful campaign is everything. You also have to explain your project in-depth, your most immediate and longer-term objectives and your plan to develop that dream that you describe with total honesty. Tell the people who are reading or listening to you exactly why you need the money because after all it is their money and they are the ones giving you a hand. It details the difficulties of the project (and also its strengths), calculates your spending forecasts realistically and resolves doubts to boost their confidence in you. A useful resource in this sense is to prepare FAQ-type content that answers the main questions of your future “sponsors”. 4. Be generous Behind the idea of crowdfunding resides the conviction that if you facilitate the realization of small charges and grant something in exchange for the money invested, those people who you inform about your campaign will not hesitate to do their bit, helping you achieve your cause. That is why you should not be raucous when it comes to raising the rewards that donors will receive, especially with those that reward the highest monetary contributions. In addition to providing copies of the product or certain parts of it, when it is finished, you can opt for personalized rewards such as including the name of someone who has contributed large amounts of money in your work. Of course, you should not fall into the opposite extreme, promising things that later you will not be able to fulfill or you will be impossible to afford. Consider rewards you can actually give and do not create gigantic campaigns that ask for so much money as to finance two years of the maintenance of a company. Make people feel that you support them and want to be part of the project that even a contribution of 5 or 10 euros is valuable. And always, always, give thanks up to the last cent they give you. 5. Move Once you have organized your crowdfunding campaign, do not wait sitting and watching how the days run to meet your goals or do not despair to see that your virtual moneybox does not grow at the pace you expected in the intermediate stages, because it is shown that interest is concentrated just at the beginning and at the end of the road. All the effort you have put into developing the crowdfunding campaign itself will be lame unless you complement it with a parallel promotional campaign in other channels of dissemination. This means announcing its existence on your website or corporate blog and, of course, moving on social networks to multiply the scope of your project among your current followers and contacts, or at least to give it more visibility: email marketing.