It is the dream of every business owner that their business and services are frequently discovered, patronized and paid for their services. We know it’s your dream. The best way to be found is via Google Search Engine Results page. Without basic knowledge of how it works, you’ll never be found despite all the work you put into your website.
People don’t just miraculously discover businesses on the internet…
People don’t just miraculously discover businesses on the internet. It hardly ever happens. If potential customers can’t find your pages, you lose revenue and that’s something you can’t afford.
When you crater pages, search engines have to be updated (pinged) if these updates. The only way search engines will display your business on their results page is if you have an excellent index rating with them. To get rated, crawlers have to ‘crawl’ your page for data. The collated data is used rank your pages for their results page. Crawlers are bots that roam your entire website for relevant info. If these bots can’t crawl your website, your website and ultimately your business suffers from poor exposure. Costumers searching for the service you are capable of the offering will never find you.
You feel you’re not getting the exposure you need?
It’s like leaving because you’re doing, if not all, but one of these:
- Duplicating contents of your pages
- Failing to update the contents of your website regularly
- You hosted your site on an unreliable server
- You don’t have a sitemap
- You are not paying attention to your page speed
- You have not blocked access to unwanted pages
- You have failed to interlink your web pages
- You have lots of large images on your pages
All of these seem unfamiliar to you? Do not despair.
There are quite a few things you can do yourself which will significantly improve your Google Index and Crawl Rate.
If an effort to improve the contents of your page you’ve taken to duplicating contents on your page, you need to stop. As you’ve seen it doesn’t help your business. Rid your website of all duplicated contents. By contents, we mean texts and videos. Google doesn’t tolerate duplicate content. If it’s crawlers visit your page to find them, you’ll be penalized.
Update the contents of your site regularly
If you don’t, your page website will be static. Google won’t waste resources by sending crawlers to a static site. The best way to keep your site active is by Blogging. Talk about your business and everything related to it on a daily basis. Make sure your blogs are composed of legit and plagiarism-free articles. It won’t look good for your business reputation if customers read your articles and discover they’re only good for garbage.
But what if it’s not your fault?
You may be doing everything right. Perhaps the problem isn’t from you. It could be from the server on which your website is hosted. If your website suffers too many downtimes, it’s time to switch. If Google Crawlers collating data for your index rating can’t visit your page because it’s offline. Your Google Index Rating suffers. Move your hosting to a more reliable server if you are victim to this.
As experts, we know there are a lot more that needs to be done to improve your Google Index Rating. They all require professional precision.
The reason your competitors are being found is that they know all about Google Crawl/Index Rate, Search Engine Optimization and are using them to gain the edge over you. Let Cyber Controller help you not just even the playing field but give you the edge. Our team of professionals will carry out diagnostics on your site to discover what decreases your crawl and index rate. We from here tackle the problem and improve your Google Index Rate. Your business will no longer be the last. You will be found!