Optimizing the titles to increase the CTR (click-through rate) is one of the most forgotten actions at the blogging level and the best result usually.
“Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.”Wikipedia.com
Sometimes we think that in order to increase the web traffic it is necessary to be at the first position of Google Search Engine Results Pages (SERPs).
But this is not necessarily true because you can get more clicks without improving your position in the SERPs (although indirectly that will make you raise positions on Google).
How Can You See Your Click-through Rate (CTR)?
To know the CTR of a web page is as simple as having your account created on Google’s Search Console.
We will go to search traffic and select search analytics.
In the queries section, we will have the CTR of all the terms by which we appear in Google results when they search for a specific word.
While, in the pages section, we will have the average CTR of each of our pages.
What we will have to do is select the page we want to improve your CTR and then click on queries.
In this way, we will have the CTR of each of the terms by which our page appears in the search results.
Just don’t forget to activate the Clicks, Impressions, CTR and Position options.
How to Increase Website Traffic with CTR
Now that we’ve seen what the CTR of each of our pages is, let’s see how to make your blog have many visits.
Optimizing the CTR for SEO
The CTR in SEO depends mainly on:
- Rich snippets
- Goal Description
- related links
So, if we can optimize each of these elements, we will have more options to receive more clicks on our pages.
Now let’s see each one of those elements one by one.
1. How to write a title for SEO
The title is one of the most important SEO factors and the element that can most influence the CTR.
Creating an attractive title that includes the keyword you want to position in the most natural way possible is an essential condition.
Be careful with clickbait, and do not create too much expectation with your title if afterward, you will not deliver as promised.
If users enter your result, but they don’t like what you offer, they will go back and this is very negative for SEO.
First, we will see a series of elements that usually work or attract more attention when working on the titles:
1. Listings with odd numbers:
The 77 Best Digital Marketing Blogs
The Best Free Programs to Edit Photos and Images
3. The square brackets in some word:
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4. The year
The Most Important SEO Factors in 2019
What They Never Told You About …
7 Tips to Lose Weight After Christmas Effortlessly
The Best Free Digital Marketing Courses in 2019
8. How to do something
How to Make a Potato Omelet in 5 Steps
7 Tips for Traveling with Little Money You Don’t Know
The 13 Unforgivable Mistakes I Made When I Created My First Company
Now we will tell you the first thing we do (or rather what we should do before writing a title).
And the first step is nothing more and nothing less than analyzing the competition and see what is the title of the first 10 results in Google.
And that is as simple as searching incognito the keyword of the article you are about to make.
I usually analyze it with Serpchecker because that way I don’t have to scroll and also the word in the title is bold, so I see what position it is in each post, but it is indifferent.
Another thing we can do is go to Buzzsumo, put that same keyword, see which are the articles that have achieved more virality and see what title they have.
The key is to optimize the title every month and see if the changes you make work or not.
Obviously, if you are already in the first position of Google we do not recommend that you make any changes, but if you are below it would be advisable to do so.
Another thing to optimize the title for SEO with Search Console and that we learned in the ProMarketingDay is mainly to detect those terms that have many impressions and clicks, but that is not in the title and try to add it.
The next element is the URLs, here you must remember to be as friendly as you can.
If you are going to use WordPress, what I recommend you do when setting up your blog is that you go to Settings, select permanent links and choose the type of entry name.
Be very careful, this step I recommend doing it when creating your web page, if you already have published articles I do not recommend that you make this change because you will “load” all the URLs with the previous structure.
3. Rich Snippets
The Rich Snippets are enriched fragments that will allow us to highlight our results in the SERP and give more information to the readers.
There are different types of Rich Snippets:
In the case of stars (or ratings), you can use the KK Star Ratings plugin, which is very easy to configure.
The date is another factor that greatly influences when clicking on one result or another.
We are increasingly looking for more recent and more up-to-date results, so doing a search in 2019 and having a 2012 result appear will make you think that it is totally outdated content.
This is one of the reasons why it is so important to update the contents of your blog, then we will see some other reason.
5. Goal Description
Although it is not a factor that directly influences SEO, the meta description influences CTR, so it indirectly does.
In this sense, we like to differentiate if you are going to write a meta description for an article in a blog or if it is for an online store.
If it is for an online store, we like to look at what words competitors include in the descriptions of their ads in Google Adwords.
Looking at these two descriptions we can get ideas from words with which we can try, for example, it would be interesting to add:
- No reservation costs
- 24/7 Customer Service
- Compare Prices
And do it in a more visual and striking way, for example, by adding icons and symbols (this can be done both in the title and in the meta description).
With the Seomofo tool, you can also see how your titles and meta descriptions would look like in the SERP, so it is a great way to see if your attention is enough or not.
6. Related links
Related links that sometimes appear in some search results are also a good way to get more attention.
This is mainly achieved thanks to the Table of Content Plus plugin.
Of course, just because you have the plugin installed, you will not always get Google to show you these results.
It will show those that you consider most relevant for searches.
How to appear in Google’s featured results
In addition, Google has also begun to show outstanding results that directly influence the CTR.
So another way to increase the CTR is to achieve that position 0.
How to do it?
Normally, there are two patterns that are repeated a lot when it comes to these results:
- That you are answering questions.
- Lists or extracts.
So try to put H2 and H3 answering questions or listings on the subject to be treated.
With these tips, you will find that boosting your web traffic with efficient page/post titles (which in turn, and not surprisingly, boosts your CTR) will become much easier.