I remember recently one of YouTube largest influencer (name withheld) talked about a cream she had used and how wonderfully the cream worked, it made me buy the cream even when I was low on cash. That is what influencer marketing does.
Who is an Influencer?
Influencers are activists, are well connected, have impact, have active minds and are trendsetters. They can significantly shape a customers purchasing decision, but may never be accountable for it.
What is Influencer Marketing?
Influencer marketing is a form of social media marketing involving endorsements from influencers, people and organizations who have expert knowledge and social influence in a respective field.
How to get Influencers to become Your Advocates
These tips by Lee Odden (co-founder and CEO of Toprank marketing) in his interview during content marketing mentor summit, would help you.
First: Who is your influencer?
Find people who are already talking about your brand. If your brand gives quality then there are already influencers especially niche influencers ( thoes who have a sizable amount of followers) who are already using your brand. You can find these vocal advocates by using social listening platforms.
Second: Your Content
This refers to what you want your influencer to do for you after you have identified your influencer. Whatever content you select, the value in creating content with them should be equal.
Third: Create a Win-Win situation
Your influencer at this point should be able to communicate with you so you both can agree on what would be of equal benefit to the both parties.
Benefits of Using Influencer Marketing
Statistics has shown that:
- 70% of teenage Youtube subscriber trust influencer opinions over traditional celebrities
- 81% of marketers who have used influencer marketing judged it to be effective
- On average businesses generate $6.50 for every $1 invested in influencer marketing
- 51% of marketers believed they got better customers from influencer marketing
Why not try influencer marketing today, and get your business booming?
Contact Cybercontroller professional internet webmasters to get started on influencer marketing today.