Kickstarter MarketingKickstarter is a crowdfunding website where people with creative ideas can get funding to make their ideas come to reality. Almost anything can get funded on Kickstarter. And if you are looking to tap into this valuable resource to get funding for your ideas, read on to learn how to excel at Kickstarter Marketing. You don’t have to do trial and error when the road has already been mapped out for you.Use the search engineThe Kickstarter search engine is a great tool. Imagine that we want to look for veganism projects. Well, in the search engine of the platform you will find all active and previous campaigns.But the thing does not end here, we can filter the results. If we give the small banner that we have under the search results we will get a small search by filters. For example, we can search all vegan projects in the United States in the food category and sorted by popularity. But we can go a little further. Imagine that we want to look for projects that are only successful, that have raised more than 10,000 dollars, with an objective of less than $10,000 and that has exceeded 100% in a big way. Well, you can also search for it by clicking on the more filters button.So after seeing this, you have no excuse not to do your market research before starting a campaign. In Kickstarter, you can search based on many criteria. And you will find related campaigns to take an example or possible collaborators for your project.Do not neglect PricingThe pricing, that wonderful mystery. You have to be careful because even the largest companies do not know how much people are willing to pay for a product, service or experience. You don’t think so? So, why is an iPhone worth 100 euros more each time a new model comes out? Well, that is one instance. As long as we continue paying, it will continue to rise in price. We’ll see if in the year 7,035 we pay 350,000 euros for an iPhone, everything is possible.But let’s go back to the topic. Let’s start from the basis that the price is, by definition, something that does not depend on us. Therefore we must be prudent. First of all by having a margin and not adopting the price to our production cost. They are things that have nothing to do with it!How much is it worth keeping your best friend safe? Is it worth what it costs to produce a Macbook? No, right? Well, to set prices you should think that way. Who will have their need resolved? That is your client. And it turns out that the patrons of a campaign are (drum roll), customers! Well, in fact, they are more than customers.And be careful because this decision can make your company or sink it immediately after your crowdfunding campaign. If your price is below what the consumer can pay, that’s a problem. That road to what a consumer is willing to pay is called surplus. The consumer surplus should be captured to the maximum.The case of PebbleLet’s see a case that’s probably familiar to you, that of Pebble. These smartwatches revolutionized the world of crowdfunding on Kickstarter from 2012 until 2016. How will they have made their pricing strategy better? In the right way or in the wrong way? Let’s see it!In its first campaign, the cheapest watch (for early birds ) cost $ 99. But once the time was up, it cost 125 dollars. Through this type of strategy, by limiting the lowest prices, we can capture the surplus of the consumer. If patrons are willing to pay $ 125, they will.And boy did they do it! With more than 68,000 smartwatches sold, the 2012 Pebble campaign became a legend. Although Apple later removed its Watch generation 1 for 269 euros years later. Glups! Could people pay more for a smartwatch? Well, it turned out that they could.Be careful when setting prices. Try to capture the maximum surplus of the consumer. And above all, think about the future of your projects and brands. First, try to get away from the costs. Second, try to put different price levels. And thirdly stay tuned to what your patrons do during the campaign.Put a video in your lives! And in your campaignsToday Kickstarter already has tools like its live video conference system . And that is excellent news. We can no longer think of the campaign video as something unique. And of course, doing a crowdfunding campaign without video is no longer an option.The reason? Videos communicate like no other tool in the network of networks. We must be close to our audience if we want the best results. That is why it is so important to use Kickstarter Live and to raise the campaigns with several videos and not just one.But it is also in your crowdfunding campaigns it is useful to present more than one video. For example, a video with testimonials from people who have used your product is a good idea. If you are going to a campaign presentation, it is also ideal to record it on video. And of course, you can use the video to talk about details that you can not mention in your main campaign video.With the VIT 3D printer, more than 292,680 euros have already been raised from a goal of 28,000 euros. I’m not saying it’s only because of the campaign video and the extra videos, but it helps. They prepared short videos for social networks and there are videos in the campaign to explain how the printer works.In short, I recommend you think in terms of audiovisual communication of your project rather than making a video to comply with the file. This way you will take advantage of the full potential of video communication and the Kickstarter tools to make video marketing.RememberUse the Kickstarter search engine to study the market.Think about the pricing of your project when creating the rewards.Keep in mind that a video communication strategy will bring you a lot.