Pay per click (PPC) is an Internet advertising model used to direct traffic to your website/s, where you pay the hosting service when the ad is clicked. With search engines , you typically are going to bid on keyword phrases relevant to your target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Cost per click (CPC) is the sum paid by you the advertiser to search engines and other Internet publishers for a single click on their advertisement, which directs one visitor to the advertiser’s website.
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