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Search Engine Optimization Company Phoenix Arizona SEO

What is SEO?

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

Search Engine Optimization – what is it, how does it work and differences in the ranking criteria of major search engines.

SEO
SEO

How Search Engines Work

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there

Get Found on the internet via Google
Get Found on the internet via Google

This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages, and directories, so if you have tons of these on your site, you’d better run get a website analysis to see if these goodies are viewable by the spiders. If they are not viewable, they will not be spidered, not indexed, not processed, etc. – in a word they will be non-existent for search engines.

After a page is crawled, the next step is to index its content

The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.online marketing and advertising for all your website design needs

When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one page (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index with the search string.

There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or meta tags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, Bing, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you’d like to be at the top.

The last step in search engines’ activity is retrieving the results

Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.

Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines, different factors are important. There were times when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.

There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo! – Phoenix Internet Marketing.

 

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  • Home
  • About Us
  • Q & A
  • Internet Marketing Blog
  • Website Design
    ▼
    • Mobile Applications Hosting
    • Web Site Hosting
    • Mobile Applications Design
    • Web Site Design
    • HTML5 Website Designer vs. WP Design
    • Google PageSpeed Metrix
    • Graphic Branding Creation
    • Dramatic Color Effect
  • SEO Marketing
    ▼
    • Keyword Research
    • Meta Tag
    • What is SEO
    • Google Best Back link Marketing Service
  • Internet Marketing
    ▼
    • Powerful Strategies for Suppression of Negative Content In Google
    • Facts – Stop The Bleeding From Bad Review/s – Online Reputation and Protection
    • Business Identity Protection
    • Business Reputation
    • Online Business Protection
    • Online Branding
    • Reputation Management
    • App Marketing
    • Video Marketing
    • SEO – Search Engine Optimization
    • Text Marketing
  • Local Internet Marketing
    ▼
    • Aviation Marketing | Boost Flight School Enrollment by Over 500% Guaranteed
    • Complete Contractor Web Site, Branding, and Marketing in a Box
    • Local Marketing Package: Guaranteed Improvement Organic SEO & Local Map Optimization
    • Lawyer Lead Generation
    • Lead Generation Package
    • Local Essential Marketing Bundle for Small Business
    • Premier Marketing Jumpstart Package
  • Fast Marketing Leads
    ▼
    • 5miles Advertising
    • Craigslist Advertising
    • Facebook Marketing
    • OfferUp Advertising | Local Ad Marketing Service
    • Twitter Marketing
  • Tools
    ▼
    • Majestic – Largest Backlink Services and Tools You Need
    • Moz – Why You Should Use Moz Pro
    • SEMrush
    • Google My Business
    • Local Google Maps Marketing Tips & Tricks
    • Free Domain Audit – With 50 Free SEO Tools
  • Associate Login