Search engine optimization tools (SEO) is the process of improving the visibility of your website or your web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. This gives a website web presence.
As an Internet marketing strategy, Cyber Controller considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience.
Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
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