Internet marketing team

How to hire your Voice Internet Marketing Team

This is 2018. A lot of business executives are already aware of how vital an internet marketing team is to their marketing efforts. But only a few businesses are consistently using this relatively new aspect of marketing to generate better results at the end of each quarter. How can yours be one of the businesses CONSISTENTLY Read more about How to hire your Voice Internet Marketing Team[…]

Learn what a social signal is by Dean Schlenker

What you need to know about Social Signals You may already understand by now how important social signals are for any ad or marketing project on the web. Social signals affirms a brand, credibility, and reliability of an individual or business online and in the search engines. However in relation to search engine optimization, it is Read more about Learn what a social signal is by Dean Schlenker[…]

How To Grow Your Website Through Backlink Syndication

How To Grow Your Website Through Backlink Syndication A backlink is usually a link used to connect one website to another website. Basically, backlinks are essential in increasing website traffic significantly especially through Search Engine Optimization. However, in order for a backlink to get more traffic, content syndication should be emphasized. In such a process, Read more about How To Grow Your Website Through Backlink Syndication[…]

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they Read more about Is Search Engine Submission Necessary?[…]

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any Read more about Can Any Inbound Linking Hurt My Ranking?[…]

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor Read more about The Importance of Anchor Text in Back-links[…]

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines Read more about Absolute Links vs. Relative Links – SEO Value[…]

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the Read more about Incorporation of Company Branding and SEO[…]

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for Read more about Strategic Use of Images in Search Engine Optimization[…]

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal Read more about Google now discounts all reciprocal links[…]

Why Website Owners Need to Back Link their Sites

I write this article in hopes to helping you understand two things. 1. The need for backlinks and 2. the need to make sure Google finds each link and indexes them. So… Backlinks, also called inbound links, are links that are directed towards a website. Nowadays, there are vital to the scope of search engine Read more about Why Website Owners Need to Back Link their Sites[…]

Understanding Google Responsive Code Requirement

The importance of Responsive Code Website Design! Google updates its search algorithm about 400-600 times. While the majority of these updates can be negligible, Google occasionally rolls out huge algorithmic updates which affect search engine results in significant ways. For marketers, knowing the dates of these updates can help to explain changes in their organic Read more about Understanding Google Responsive Code Requirement[…]