There are many factors that influence the survival (success and failure of your business). Your reputation is one of the most crucial of these factors. How you work and relate to your customers as well as your employees says a lot about you. It also gives credence to what people have heard and said about you.
In today’s article, we highlight very important tips for improving your reputation in your business.
- Always show up where your customers will be found. If you have customers that go to a location all the time, plan to go there often. When you are where your customers are at, you then have the chance to get to know your customers better, helping you give them better service. A lot of people are more at ease in a social environment, which helps them be more open to you.
- Make sure to monitor all social networking sites. Many people use these sites to discuss their opinions of companies. By monitoring these platforms, you can catch any negative comments and do damage control in a timely manner. This is a good way to help your business’s reputation get protected from damage.
- Use caution when sharing info on the Internet. You may not know how it’ll be used in the future, so watch out.
- Help can always be offered. There are quality businesses that provide services in reputation management. You have a lot to do, but trained individuals or companies can do things you haven’t thought of. So consider hiring a helping hand to give you the support you need in some of these areas.
- Don’t indulge in anything that seems too good to true. 99.9% of the time it’s just that – too good to be true. There are numerous sites available offering to provide fake positive reviews and it may seem that all of your competitors are using them to pad their online reputations. Don’t even think about doing this.
- Treat people with respect. As your business grows, you are going to get more and more customer interaction. This leads to the occasional complaint, and you must always respond timely. The way you handle things will directly affect how people perceive you.
- Have a business mantra that you live by. This will include being honest with the clients that you have. Getting a good reputation relies on being truthful.
- Learn to keep your word. If your company promises something, stick to those terms. If you keep changing the terms, you will lose trust quickly.
- Be a person that’s personable on the Internet. Simply sending out tweets and updating messages is never successful unless you take the time to directly communicate with your consumers.
- Check on your customers after the sales and service deliveries. This is especially the case if your business is larger. They want to feel as though they mean something to you. You may want to try automated systems to follow up on their purchases. You may also provide a feedback form with their purchase.
- Give a positive response to the negative feedback that you get. Make sure there are many positive comments about your brand so they will drown out whatever negative comments pop up. Make sure you update with positive feedback regularly as well.
- Social media accounts should be professionally managed. Consumers today look to social media to check your business; so, it’s vital your company is seen in a positive light.
- To improve your online reputation, see if you can optimize your websites. It starts with the name of your company. Google likes authoritative content, as do other search engines. When they consider you an authority, they’ll be more willing to move up your site in search results.
If you hope to be at the top of your game in the world of business, then you have to manage your reputation. This brings to mind a very insightful quote:
“It’s good to work on your reputation in business. Time will come when that’ll be the only thing you have on a negotiation table.” – Uwemedimo Usa
It further buttresses the reason to improve and manage your reputation in business and virtually every other aspect of life.