It is not as easy as it sounds to hire readymade talent and keep them putting in their best efforts to make your internet marketing strategy sail like a boat on calm waters propelled by powerful thrusters.
A truly talented internet marketing division understands Voice SEO
We kick off this blog post with that bold statement above. In our previous blog post, we talked about the importance of voice search engine optimization (AKA Voice SEO) in internet marketing in this age and time. We will recap on that a little bit.
Alexa, Siri, Google Assistant, Cortana, what do they all have in common?
Yes, AI. Also, voice search. According to statistics by comScore, at least 80% of all internet searches will be by voice or image search by 2020. Bring it back to the present, in 2018, many businesses think they are doing well online when it comes to SEO. But when you do a voice search, for example, “OK Google, what is the nearest Window Cleaning company to me?”, some companies that would rank high if that was a regular text search won’t show up in the voice search. Ever heard of Voice SEO? You need it!
And you need a team to help you stay optimized to be discovered every time a voice search is done on your keywords.
Where to find talent that understands voice SEO
1. Explore Freelancing networks
In the 21st century, people have come to accept that not all jobs need to be done by a personnel showing up 9-5 every weekday in a 4-wall office setting. As we’ve come to embrace the use of computers in virtually every area of our lives, so as it affected the way we do jobs. Today:
“20 percent of organizations globally with more than 1,000 employees have a workforce that is made up of 30 percent or more contingent workers. –, EY”
Take the initiative and explore freelancing sites where you can find talent for your team. Describe the role you need the candidate to play and watch the proposals roll in. One of such sites you can try is Upwork.
2. Attend Digital marketers networking events
Like most serious professions, digital marketers do have events where they convene for purposes of sharing knowledge, standardizing marketing practices and advancing the efficiency of their job. You can take advantage of this opportunity where a lot of the talent you need are all gathered in one place and get to meet candidates.
3. Join a coworking network
Coworking networks were originally designed to remove the solitary aspect of freelancing. So, there are hubs where freelancers meet together and work. You can get membership in one of them. It’s a great way to meet the talent you need for your voice SEO team. Because digital marketers make a significant percentage of the growing freelancer community.
4. Explore job sites
In looking for the talent for your Voice Internet marketing team, you would want people with specific skill sets. One of the best ways to find those people is to visit specialized job boards. An example is when looking for a content writer for your blog you can visit Problogger.
That’s an excerpt from our previous blog post on a similar topic. But when specifically looking for candidates for your voice SEO team, you can also check Indeed.
5. Hire Cybercontroller
You want to work with people who are already very well grounded in internet marketing. People who have followed the field for over 20 years and have evolved with it. You would want professionals who are more than well-versed in this aspect of internet marketing that other digital marketers are yet to catch up on. You should hire Cybercontroller to handle your voice SEO needs before 2020 arrives and makes you struggle for the bottom of the rank.