Search Engine Optimization is as relevant today as it was when it started. Sadly, not many people take SEO seriously, some are more or less ignorant of the role it plays in their websites survival. But the truth remains that SEO is an important factor for the success of any website or business.
Paying attention and applying SEO to the contents of your site ensures your website draws traffic. This is one of the major reasons why SEO exists. There are other major reasons but we will settle for that.
There are lots of businesses making their presence felt on the internet. Jumping into the fray without foreknowledge of SEO is frustrating – despite your efforts, you’ll most definitely not be seen – and nasty business. This brings us to the business of today.
10 Incredible Ways to Boost your SEO efforts
1. Expand Your Online Social Presence
We’re talking about SEO, how then does social networks factor into this equation. It’s not a secret that in this century, social networking plays a huge role in people’s lives.
Social media transcends all age grades and ethnic backgrounds, virtually everyone owns at least two social networking accounts. Facebook always comes to mind whenever social media topics come mentioned. However, in. SEO, and internet marketing , Facebook is an enormous goldmine. Twitter is also great for SEO. Not taking advantage of the opportunities social media presents is catastrophic to your internet marketing efforts.
Having social media accounts for your website or business is a great way to reach out to a lot of people and guarantee a steady stream of traffic to your website.
2. Create a Mobile App
It may seem very far-fetched that developing a mobile app is an effective SEO strategy or even has anything whatsoever to do with SEO. But it really does. Using a feature called Firebase App Indexing, your app gets into search engine results page – most usually at the top of the first page.
Here’s what Google says about their Firebase App Indexing: “FirebaseApp Indexing gets your app into Google Search. If users have your app installed, they can launch your app and go directly to the content they’re searching for.”
Moreover, creating a mobile app for your business is an awesome way to get found and grow your business.
3. Improve Your Page Speed
Now, this is one aspect of SEO that a lot of people are oblivious to but one that plays an important role in your search engine rankings. You want to pull traffic to your site, yes, but you also want to keep the traffic there. Slow page speeds will make sure that doesn’t happen for you.
Time is of the essence more than before, nobody will want to stay on a website that will spend a lot of their time to load the information they want. You can improve your page speed by Optimizing the images on your website, fixing crawl errors, removing unnecessary lines of code, fixing errors in your code, fixing broken links etc.
4. Optimize Your Images
Large images will take a longer time to be loaded on any browser and this slows the overall page load speed of your site. Optimize your images by compressing so their sizes range between 80kB – 100kB (full-sized images) and 20kB – 30kB (a fraction of another image). Images larger than that may take a longer time to load onto a visitors browser. This is frustrating for your visitors. Even you will find itfrustrating.
5. Fix Crawl Errors
These are errors that occur while Google or other search engines are crawling your website. Crawling is a process/method search engines use to collate data thatwill be used to determine your search engine rankings. When Google or other search engines crawl your pages for relevant info and meet errors like 404, server and DNS errors, it hurts your rankings. Though technical these problems may seem, they usually have simple fixes.
6. Fix Broken Links
Neglecting broken links on your website is very easy, as simple as breathing, but it will hurt your search engine rankings if search engines can gain access to your pages whenever their crawlers come crawling.
If you don’t know where to start looking, use SEO Spider. It is a great tool that makes it easy to on find all the broken links on your websites.
7. Remove Unnecessary Lines of Code
When your code is large and bloated with lots of whitespaces, it increases the size of your code leading to longer page speed that ultimately hurts your SEO score and rankings.
8. Fix Errors in Your Codes
It doesn’t say much about your site if crawlers are going to spend much time trying to crawl your pages. Search engines spend resources to power their crawlers, if it’s taking too long to crawl due to bad and erroneous codes, search engines will think your website is not properly managed and optimized which will lead cause your search engine rankings to drop. You can’t afford that. Use tools like W3’s CSS and Markup validatorservices. [
9. Create Videos for Your Pages
Creating videos for your pages is a great way to improve your search engine rankings. If the information on your website can be back up by videos, it improves your credibility and overall SEO score.
10. Spying on your Competitors is allowed
Infact, it is encouraged. It’s a battle out here on the internet for your audience’s attention. You have to do whatever it takes to get ahead – but seriously nothing illegal, we absolutely do not advise that that will damage your credibility.
Pay attention to the keywords your competitors are using to get their products and services found. Improve on these keywords and use keywords that are not highly competitive but still relevant to what your audience is using. SEMrush is a very powerful tool that not only offers this service but a host of others that will boost your rankings.
Obviously, these are some aspects of SEO that many people aren’t paying attention to. But as time goes on, people like you who are willing to get their business found and take it to the next level will know about it. You have to seize this small window of opportunity that has presented itself and apply these tips and tricks to get your business found.